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Britax Privacy Policy

Britax Child Safety, Inc.("Britax") is committed to protecting your privacy. This Privacy Policy explains what Information Britax collects from you, how that Information is used or shared, and what choices you have in the process. Please carefully review this Privacy Policy before continuing to access our website. By accessing our website, you consent to the terms of this Privacy Policy. If you are a California resident, please see our Privacy Statement and Disclosure for California Residents for disclosures applicable to you.

  1. Our use of cookies

Britax uses cookies and beacons on this website. Cookies are small files placed on your computer (or other device) when you visit our website. These small pieces of data are read each time you return to our website, which allows us to remember your device and how you browsed the site (e.g., remembering your name and password, rather than having to re-enter them). We also use cookies to analyze our website traffic, provide social media features, and personalize content and ads. In addition, our website uses third-party cookies or tracking technologies, like Google Analytics, which help us improve our website content and user experience. Google Analytics collects standard log information through your browser, as well as information about visitor behavior, in an anonymous form. Most Internet browsers are set to accept cookies by default. These settings can be changed so that cookies are not accepted at all, or a notification is given asking for your consent. If you do not wish to have cookies placed on your computer, please change your browser settings, although certain features of our website may not function properly without them. To opt-out of Google Analytics’ cookies, please click here.

  1. What Data we collect and why

If you simply browse Britax’s website, you may generally do so without having to provide Information actively. When you visit some parts of our website, we may ask you for Information. For example, we ask for certain Information when you join us on social media, participate in community forums, contact us with questions, or request support. You can also provide Information to us directly, either through our website or separately (e.g., email correspondence). Pursuant to regulatory obligations, Britax will use Information collected from your product registration to notify you in the event of a product recall or as otherwise permitted under federal law.

  1. Your Information may also be used to conduct business, such as:
  • Log in / Account creation, with email verification
  • Registration for Britax’s electronic newsletter
  • Processing and fulfilling orders
  • Use of financial, bank account, credit card or bank card information to process payments for orders
  • Order and shipping confirmations
  • Order follow-up
  • Sharing stories and photos you send us, with your consent
  • Replying to an email from you
  • Communicating with you in other ways, such as by mail or telephone
  • Communicating with you for other purposes, such as changes to our website or policies, security updates, marketing communications, technical support, or requests for feedback

Additionally, Britax occasionally conducts online surveys to better understand the needs and profiles of visitors to our website. Any customer who does not wish to receive marketing communications from us may opt out by (1) changing their email preferences, or (2) clicking the unsubscribe link at the bottom of this website or in Britax’s electronic newsletter.

  1. Use of Information when you order a Britax® product

When you place an order for a Britax® product, we ask for your name, email address, mailing address, phone number, and a credit card number and expiration date. This Information is required for orders to be processed and fulfilled, or to send an order or shipping confirmation. If necessary, Britax may provide select Information to third-party shipping agents (e.g., your name, phone number, and delivery address) or financial institutions (such as credit card companies), if necessary, to order, pay for, or ship products or related services you’ve ordered from us. All Internet transactions with Britax are performed on a secure server that encrypts your credit card or bank account information to protect against access by unauthorized third parties. Your credit card or other financial information will not be stored on Britax servers.

  1. What Information we may share

Britax may disclose user Information, in special cases, when it has reason to believe that disclosure is necessary, such as: to identify, contact or facilitate legal action; to comply with laws, regulations, or obligations of a governmental or regulatory body; to facilitate the sale or transfer of any part of its business or assets, or the merger or acquisition by another entity; and to protect the rights of Britax or others.

  1. Retention of your Information

The length of time we keep your Information depends on what it is and whether we have an ongoing business need to retain it, such as to comply with applicable legal, tax, or accounting requirements.

  1. Browser data

Britax analyzes its website logs to constantly improve the value of the materials available on this website. Britax makes no attempt to link browser data with the individuals who actually browse our website.

  1. Linked Sites

Britax’s website may contain links to and from third-party and/or affiliates websites managed by persons, organizations or entities not controlled by Britax. A link from this website to any other site does not imply that Britax endorses or approves of other websites and or their content. These links are provided for reference and convenience when researching related products and/or activities, and Britax encourages you to review the privacy practices of those websites.

  1. Site Security

We’re committed to protecting your Information, including electronically stored data outside the U.S. When it comes to your Information security is a priority for us; however, as we all recognize, no website can be 100% secure. Any Information you provide to Britax will be retained and stored with care, consistent with reasonable security practices and procedures.

  1. Changes to this Privacy Policy

Britax periodically reviews its Privacy Policy and makes revisions from time to time. Please check back with us to stay informed about revisions to this Policy. This privacy policy was last revised December 30, 2019.

  1. Disclaimers

Britax uses reasonable efforts to ensure the accuracy and reliability of this website’s content, but we make no representations or warranties about the content's accuracy, correctness or reliability. Britax is not responsible for any damages arising out of your use of, your inability to use, security issues, or other issues with the performance of this website or its content to the extent permitted by applicable law.

  1. Contact Information

If you have questions or concerns about the privacy of your Information when using the Britax website, please contact us by email at [email protected], or by mail at:

Britax Child Safety, Inc.
Online Privacy Policy
4140 Pleasant Road
Fort Mill, SC 29708
USA

  1. Key Terms

“Britax” refers to Britax Child Safety, Inc., a US-based company located in Fort Mill, South Carolina that manufactures and distributes Britax® products. This Privacy Policy does not apply to non-US affiliates. Always refer to the applicable privacy policy of the region in which you reside. “Information” mean data collected about you which may include personally identifiable information about you such as your name, address, phone number, date of birth, email address, user name and password, products you may have purchased, product registration, support queries, comments on community forums, personally identifiable information you share with us on social media, and any medical information that you may share with us. Information also may include financial and bank account numbers, credit or bank card information, and unique identifiers, such as a government-issued Social Security number, driver’s license number, and passport number.

 

Britax Child Safety, Inc. Privacy Statement and Disclosure for California Residents

Effective Date: January 1, 2020

Last Revised/Reviewed on: January 1, 2020

 

Britax Child Safety, Inc. (“Britax”) respects your privacy and is committed to providing a transparent notice of our Privacy Notice and Disclosure for California Residents. This Privacy Notice and Disclosure for California Residents applies solely to those consumers who reside in the State of California (“consumers” or “you”).

The purpose of this privacy notice and disclosure is to inform California residents, at or before the time of collection of personal information and to inform you as part of our privacy policies:

I. Your “Right to Know”

More information about your right to know about personal information collected, used, and disclosed including: what categories of personal information we collect from you and the purpose for its collection, how we use those categories personal information, and how we share the personal information you entrust to us.

II. Your “Right to Delete”

More information about your right to delete personal information.

III. What we Sell and “Right to Opt-Out”

More information about your right to transparency about personal information that we sell, and your right to opt-out of the sale of your personal information.

IV. Submit a Verified Consumer Request

More information about how to submit a verified consumer request for your (i) Right to Know or (ii) Right to Delete.

V. Using an Authorized Agent

More information about how to use an authorized agent to submit a verified consumer request.

VI. Your “Right to Non-Discrimination”

More information about your right to non-discrimination for the exercise of a privacy right.

VII. Other California Privacy Rights

VIII. Changes to Our Privacy Notice

IX. Our Contact Information

 

Privacy Notice and Disclosure for California Residents

I. Your Right to Know

You have the right to request that Britax disclose what personal information it collects, uses, discloses, and sells. You can do this through a verified consumer request. That process is described below in the section, “Submit a Verified Consumer Request.”

We collect personal information, which means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”). The following table includes disclosures of the personal information we collect from consumers and the purposes for which it is collected and used, as well as lists of categories of consumers’ personal information we have collected about consumers in the past 12 months, the categories of sources from which it was collected and categories of third parties with whom we share the personal information.

What personal information do we collect, use and share?
A. Identifiers: For example, a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver’s license number, or other similar identifiers
We Collect/Use
We Have Collected/Used in the Past 12 Months
This category of personal information is collected and used for the following purposes:
  • To process a transaction/order for one of our products
  • To provide information to you related to your product
  • To fulfill a request or to provide customer service
  • To participate in our promotions or sweepstakes
  • To market our products to you
  • To provide warranty and other services and products to you
  • For our internal operation purposes
  • Servicing transactions and accounts (e.g., customer service, maintaining and servicing accounts, customer verification, payment processing) and providing services on behalf of business or service provider (e.g., financing, advertising or marketing, analytics)
  • To share the personal information with service providers to carry out our business purposes.
  • Undertake activities to verify, maintain or improve the quality of our service or product
  • To report accidents or assist with insurance claims
  • For reporting and handling field incident claims
  • To provide information on and participate in focus groups
  • To fulfill or meet the reason for which the information is provided
  • For auditing relating to consumer transactions including compliance with regulations
  • Fraud and security detection
  • Debugging to identify and repair errors
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
  • Undertaking internal research for technological development and demonstration
  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
What are the categories of sources from which the personal information was collected?
  • Information from you that you actively provide: We collect this information from sources including from online forms, e-mail, and via telephone.
  • Information from you that you provide passively from your use of your sites and services: We collect this information from sources including from a web browser, e-mail, app, or smartphone.
  • Third Parties (information we collect about you from third party sources): We collect this from sources including service providers, law enforcement, government entities, and retail partners.
This category of personal information has been disclosed in the preceding 12 months to the following third parties for a business purpose:
  • Cloud storage providers
  • Payment processors
  • Web analytics providers
  • Web hosting service providers
  • E-mail distribution service providers
  • Help Desk service providers
  • Financial and accounting service providers
  • Cybersecurity service providers
  • Logistics and planning tool providers
  • Customer relationship management tool providers
  • Legal services providers
B. Personal Information Categories from Cal. Civ. Code § 1798.80(e): For example, a name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.
We Collect/Use
We Have Collected/Used in the Past 12 Months
This category of personal information is collected and used for the following purposes:
  • To process a transaction/order for one of our products
  • To provide information to you related to your product
  • To fulfill a request or to provide customer service
  • To participate in our promotions or sweepstakes
  • To market our products to you
  • To provide warranty and other services and products to you
  • For our internal operation purposes
  • Servicing transactions and accounts (e.g., customer service, maintaining and servicing accounts, customer verification, payment processing) and providing services on behalf of business or service provider (e.g., financing, advertising or marketing, analytics)
  • To share the personal information with service providers to carry out our business purposes.
  • Undertake activities to verify, maintain or improve the quality of our service or product
  • To report accidents or assist with insurance claims
  • For reporting and handling field incident claims
  • To provide information on and participate in focus groups
  • To fulfill or meet the reason for which the information is provided
  • For auditing relating to consumer transactions including compliance with regulations
  • Fraud and security detection
  • Debugging to identify and repair errors
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
  • Undertaking internal research for technological development and demonstration
  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
What are the categories of sources from which the personal information was collected?
  • Information from you that you actively provide: We collect this information from sources including from online forms, e-mail, and via telephone.
  • Information from you that you provide passively from your use of your sites and services: We collect this information from sources including from a web browser, e-mail, app, or smartphone.
  • Third Parties (information we collect about you from third party sources): We collect this from sources including service providers, law enforcement, government entities, and retail partners.
This category of personal information has been disclosed in the preceding 12 months to the following third parties for a business purpose:
  • Cloud storage providers
  • Payment processors
  • Web analytics providers
  • Web hosting service providers
  • E-mail distribution service providers
  • Help Desk service providers
  • Financial and accounting service providers
  • Cybersecurity service providers
  • Logistics and planning tool providers
  • Customer relationship management tool providers
  • Legal services providers
C. Characteristics of CA or Federal Protected Classifications: For example, race, religion, national origin), age (40 and over), gender, sexual orientation, medical condition, ancestry, pregnancy (includes childbirth, breastfeeding and/or related medical conditions), familial status, disability, veteran status, or genetic information.
We Collect/Use
We Have Collected/Used in the Past 12 Months
This category of personal information is collected and used for the following purposes:
  • To process a transaction/order for one of our products
  • To provide information to you related to your product
  • To fulfill a request or to provide customer service
  • To participate in our promotions or sweepstakes
  • To market our products to you
  • To provide warranty and other services and products to you
  • For our internal operation purposes
  • Servicing transactions and accounts (e.g., customer service, maintaining and servicing accounts, customer verification, payment processing) and providing services on behalf of business or service provider (e.g., financing, advertising or marketing, analytics)
  • To share the personal information with service providers to carry out our business purposes.
  • Undertake activities to verify, maintain or improve the quality of our service or product
  • To report accidents or assist with insurance claims
  • For reporting and handling field incident claims
  • To provide information on and participate in focus groups
  • To fulfill or meet the reason for which the information is provided
  • For auditing relating to consumer transactions including compliance with regulations
  • Fraud and security detection
  • Debugging to identify and repair errors
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
  • Undertaking internal research for technological development and demonstration
  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
What are the categories of sources from which the personal information was collected?
  • Information from you that you actively provide: We collect this information from sources including from online forms, e-mail, and via telephone.
  • Information from you that you provide passively from your use of your sites and services: We collect this information from sources including from a web browser, e-mail, app, or smartphone.
  • Third Parties (information we collect about you from third party sources): We collect this from sources including service providers, law enforcement, government entities, and retail partners.
This category of personal information has been disclosed in the preceding 12 months to the following third parties for a business purpose:
  • Cloud storage providers
  • Payment processors
  • Web analytics providers
  • Web hosting service providers
  • E-mail distribution service providers
  • Help Desk service providers
  • Financial and accounting service providers
  • Cybersecurity service providers
  • Logistics and planning tool providers
  • Customer relationship management tool providers
  • Legal services providers
D. Commercial Information: For example, records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
We Collect/Use
We Have Collected/Used in the Past 12 Months
This category of personal information is collected and used for the following purposes:
  • To process a transaction/order for one of our products
  • To provide information to you related to your product
  • To fulfill a request or to provide customer service
  • To participate in our promotions or sweepstakes
  • To market our products to you
  • To provide warranty and other services and products to you
  • For our internal operation purposes
  • Servicing transactions and accounts (e.g., customer service, maintaining and servicing accounts, customer verification, payment processing) and providing services on behalf of business or service provider (e.g., financing, advertising or marketing, analytics)
  • To share the personal information with service providers to carry out our business purposes.
  • Undertake activities to verify, maintain or improve the quality of our service or product
  • To report accidents or assist with insurance claims
  • For reporting and handling field incident claims
  • To provide information on and participate in focus groups
  • To fulfill or meet the reason for which the information is provided
  • For auditing relating to consumer transactions including compliance with regulations
  • Fraud and security detection
  • Debugging to identify and repair errors
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
  • Undertaking internal research for technological development and demonstration
  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
What are the categories of sources from which the personal information was collected?
  • Information from you that you actively provide: We collect this information from sources including from online forms, e-mail, and via telephone.
  • Information from you that you provide passively from your use of your sites and services: We collect this information from sources including from a web browser, e-mail, app, or smartphone.
  • Third Parties (information we collect about you from third party sources): We collect this from sources including service providers, law enforcement, government entities, and retail partners.
This category of personal information has been disclosed in the preceding 12 months to the following third parties for a business purpose:
  • Cloud storage providers
  • Payment processors
  • Web analytics providers
  • Web hosting service providers
  • E-mail distribution service providers
  • Help Desk service providers
  • Financial and accounting service providers
  • Cybersecurity service providers
  • Logistics and planning tool providers
  • Customer relationship management tool providers
  • Legal services providers
E. Biometric Information: For example, physiological, biological or behavioral characteristics, including an individual’s deoxyribonucleic acid (DNA), that can be used, singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information
We Collect/Use
We Have Collected/Used in the Past 12 Months
This category of personal information is collected and used for the following purposes:
    N/A
What are the categories of sources from which the personal information was collected?
    N/A
This category of personal information has been disclosed in the preceding 12 months to the following third parties for a business purpose:
    N/A
F. Internet or Other Similar Network Activity: For example, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement
We Collect/Use
We Have Collected/Used in the Past 12 Months
This category of personal information is collected and used for the following purposes:
  • To process a transaction/order for one of our products
  • To provide information to you related to your product
  • To fulfill a request or to provide customer service
  • To participate in our promotions or sweepstakes
  • To market our products to you
  • To provide warranty and other services and products to you
  • For our internal operation purposes
  • Servicing transactions and accounts (e.g., customer service, maintaining and servicing accounts, customer verification, payment processing) and providing services on behalf of business or service provider (e.g., financing, advertising or marketing, analytics)
  • To share the personal information with service providers to carry out our business purposes.
  • Undertake activities to verify, maintain or improve the quality of our service or product
  • To report accidents or assist with insurance claims
  • For reporting and handling field incident claims
  • To provide information on and participate in focus groups
  • To fulfill or meet the reason for which the information is provided
  • For auditing relating to consumer transactions including compliance with regulations
  • Fraud and security detection
  • Debugging to identify and repair errors
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
  • Undertaking internal research for technological development and demonstration
  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
What are the categories of sources from which the personal information was collected?
  • Information from you that you actively provide: We collect this information from sources including from online forms, e-mail, and via telephone.
  • Information from you that you provide passively from your use of your sites and services: We collect this information from sources including from a web browser, e-mail, app, or smartphone.
  • Third Parties (information we collect about you from third party sources): We collect this from sources including service providers, law enforcement, government entities, and retail partners.
This category of personal information has been disclosed in the preceding 12 months to the following third parties for a business purpose:
  • Cloud storage providers
  • Payment processors
  • Web analytics providers
  • Web hosting service providers
  • E-mail distribution service providers
  • Help Desk service providers
  • Financial and accounting service providers
  • Cybersecurity service providers
  • Logistics and planning tool providers
  • Customer relationship management tool providers
  • Legal services providers
G. Gelocation Data: For example, information that can be used to determine a device’s physical location
We Collect/Use
We Have Collected/Used in the Past 12 Months
This category of personal information is collected and used for the following purposes:
  • To participate in our promotions or sweepstakes
  • To market our products to you
What are the categories of sources from which the personal information was collected?
  • Information from you that you provide passively from your use of your sites and services: We collect this information from sources including from a web browser, e-mail, app, or smartphone.
  • Third Parties (information we collect about you from third party sources): We collect this from sources including service providers, law enforcement, government entities, and retail partners.
This category of personal information has been disclosed in the preceding 12 months to the following third parties for a business purpose:
  • Marketing service providers
H. Sensory or Surveillance Data: For example, audio, electronic, visual, thermal, olfactory, or similar information that can be linked or associated with a particular consumer or household
We Collect/Use
We Have Collected/Used in the Past 12 Months
This category of personal information is collected and used for the following purposes:
  • We may record your voice during a telephone call when you call one of our customer service representatives or our business lines.
What are the categories of sources from which the personal information was collected?
  • Phone recordings
This category of personal information has been disclosed in the preceding 12 months to the following third parties for a business purpose:
  • Cloud storage providers
  • Help Desk service providers
  • Logistics and planning tool providers
  • Customer relationship management tool providers
  • Legal services providers
I. Professional or Employment-Related Information: For example, compensation, evaluations, performance reviews, personnel files and current and past job history.
We Collect/Use
We Have Collected/Used in the Past 12 Months
This category of personal information is collected and used for the following purposes:
  • To report accidents or assist with insurance claims
  • For reporting and handling field incident claims
  • To provide information on and participate in focus groups
  • To fulfill or meet the reason for which the information is provided
  • For auditing relating to consumer transactions including compliance with regulations
  • Fraud and security detection
  • For legal or litigation purposes
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
  • Undertaking internal research for technological development and demonstration
  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
What are the categories of sources from which the personal information was collected?
  • Information from you that you actively provide: We collect this information from sources including from online forms, e-mail, and via telephone.
  • Information from you that you provide passively from your use of your sites and services: We collect this information from sources including from a web browser, e-mail, app, or smartphone.
  • Third Parties (information we collect about you from third party sources): We collect this from sources including service providers, law enforcement, government entities, and retail partners.
This category of personal information has been disclosed in the preceding 12 months to the following third parties for a business purpose:
  • Cloud storage providers
  • Help Desk service providers
  • Logistics and planning tool providers
  • Customer relationship management tool providers
  • Legal services providers
J. Educational Information (defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99)): Education records directly related to a student maintained by an education institution or party acting on its behalf, for example, non-public information that can be used to distinguish or trace an individual’s identity in relation to an educational institution either directly or indirectly through linkages with other information.
We Collect/Use
We Have Collected/Used in the Past 12 Months
This category of personal information is collected and used for the following purposes:
  • To report accidents or assist with insurance claims
  • For reporting and handling field incident claims
  • To provide information on and participate in focus groups
  • To fulfill or meet the reason for which the information is provided
  • For auditing relating to consumer transactions including compliance with regulations
  • Fraud and security detection
  • For legal or litigation purposes
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
  • Undertaking internal research for technological development and demonstration
  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
What are the categories of sources from which the personal information was collected?
  • Information from you that you actively provide: We collect this information from sources including from online forms, e-mail, and via telephone.
  • Information from you that you provide passively from your use of your sites and services: We collect this information from sources including from a web browser, e-mail, app, or smartphone.
  • Third Parties (information we collect about you from third party sources): We collect this from sources including service providers, law enforcement, government entities, and retail partners.
This category of personal information has been disclosed in the preceding 12 months to the following third parties for a business purpose:
  • Cloud storage providers
  • Help Desk service providers
  • Logistics and planning tool providers
  • Customer relationship management tool providers
  • Legal services providers
K. Profile Data: For example, inferences drawn from personal information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
We Collect/Use
We Have Collected/Used in the Past 12 Months
This category of personal information is collected and used for the following purposes:
  • To process a transaction/order for one of our products
  • To provide information to you related to your product
  • To fulfill a request or to provide customer service
  • To participate in our promotions or sweepstakes
  • To market our products to you
  • To provide warranty and other services and products to you
  • For our internal operation purposes
  • Servicing transactions and accounts (e.g., customer service, maintaining and servicing accounts, customer verification, payment processing) and providing services on behalf of business or service provider (e.g., financing, advertising or marketing, analytics)
  • To share the personal information with service providers to carry out our business purposes
  • Undertake activities to verify, maintain or improve the quality of our service or product
  • To report accidents or assist with insurance claims
  • For reporting and handling field incident claims
  • To provide information on and participate in focus groups
  • To fulfill or meet the reason for which the information is provided
  • For auditing relating to consumer transactions including compliance with regulations
  • Fraud and security detection
  • For legal or litigation purposes
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
  • Undertaking internal research for technological development and demonstration
  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
What are the categories of sources from which the personal information was collected?
  • Information from you that you actively provide: We collect this information from sources including from online forms, e-mail, and via telephone.
  • Information from you that you provide passively from your use of your sites and services: We collect this information from sources including from a web browser, e-mail, app, or smartphone.
  • Third Parties (information we collect about you from third party sources): We collect this from sources including service providers, law enforcement, government entities, and retail partners.
This category of personal information has been disclosed in the preceding 12 months to the following third parties for a business purpose:
  • Cloud storage providers
  • Payment processors
  • Web analytics providers
  • Web hosting service providers
  • E-mail distribution service providers
  • Help Desk service providers
  • Finanacial and accounting serivce providers
  • Cybersecurity service providers
  • Logistics and planning tool providers
  • Customer relationship management tool providers
  • Legal services providers

 

Please note that Personal Information does not include:

  • Publicly available information from government records.
  • Deidentified or aggregated consumer information.
  • Information excluded from the CCPA's scope, like:
    • health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
    • personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (CalFIPA), and the Driver's Privacy Protection Act of 1994.

 

We will not collect additional categories of personal information or use the personal information for any other undisclosed purpose without providing you notice.

II. Your Right to “Delete”

You have the right to request that Britax delete any of your personal information collected or maintained by Britax, subject to certain exceptions. You can do this through a verified consumer request. That process is described below in the section, “Submitting a Verified Consumer Request.”

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

  • Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Debug products to identify and repair errors that impair existing intended functionality.
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

 

III. What we Sell and “Right to Opt-Out”

 

Britax collects information about your device when you navigate to Britax’s website. Under CCPA, this type of information collection and sharing is considered “selling”. Britax sells and has sold personal information collected through its website to third parties in the preceding 12 months as disclosed in the table below. As a California resident, you have the right to direct Britax to stop selling your personal information, and to refrain from doing so in the future, which is called the “Right to Opt-Out.”

Britax does not sell the personal information of minors under 16 years of age without affirmative authorization.

You may exercise your Right to Opt-Out by submitting a request using the following webform, or by emailing us your name, email, and mailing address at [email protected].

  • Authorized Agent for Opt-Out: If you use an authorized agent to exercise your right to opt-out of the sale of personal information, please note that Britax requires that the authorized agent submit proof in the form of a written authorization from you that they have been authorized to act on your behalf.

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales. However, you may change your mind and opt back in to personal information sales at any time by sending us an email at: [email protected].

 

We have sold.
What personal information has Britax sold to third parties over the last 12 months?
Categories of third parties to whom this category of personal information has been sold
F. Internet or Other Similar Network Activity:For example, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement
  • Marketing and promotional service providers

 

IV. Submit a Verified Consumer Request

You have the right to submit verified consumer requests to know information or for deletion. The request to know can be for any or all of the following about you:

(1) Specific pieces of personal information that Britax has;

(2) Categories of personal information Britax has collected;

(3) Categories of sources from which the personal information is collected;

(4) Categories of personal information that Britax sold or disclosed for a business purpose;

(5) Categories of third parties to whom the personal information was sold or disclosed for a business purpose; and

(6) The business or commercial purpose for collecting or selling personal information.

The request to delete is to delete any of your personal information collected or maintained by Britax, subject to certain exceptions.

You may only make a verifiable consumer request to know information twice within a 12-month period. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

You can submit requests using the following webform or by emailing us at [email protected].

  • Your request will be verified using information you provide as described on the webform. If you email us, you will be asked to provide the same information requested on the webform for verification purposes.
  • Once we receive your verifiable consumer request, we will send you an acknowledgement letter within 10 days which will describe our verification process. We will respond to your request within 45 days, if we are able to verify your identity.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Please note we are unable to disclose or provide you with your Social Security Number, Driver’s License Number, or other government issued identification number, financial account number, any health insurance or medical identification number, an account password, or security questions and answers.

V. Using an Authorized Agent

Only you, a person registered with the California Secretary of State, or a person you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. If you use an authorized agent, you may provide a power of attorney executed pursuant to California Probate Code sections 4000 to 4465. If a power of attorney that meets those provisions is not submitted, you will be required to verify your identity directly by submitting a verified consumer request according to the procedures in the section “Submitting a Verified Consumer Request.” If anyone purporting to be an authorized agent for a consumer contacts us, we will require proof that the authorized agent has been authorized to act on the consumer’s behalf.

VI. Your “Right to Non-Discrimination”

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.

VII. Other California Privacy Rights

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to [email protected] or write us at:

Britax Child Safety, Inc.

ATTN: California Privacy

4140 Pleasant Road

Fort Mill, South Carolina 29708

 

Britax responds to Do Not Sell Opt-Out requests as disclosed in the section “What we Sell and Right to Opt-Out.” Otherwise, Britax does not respond to Web browser “do not track” signals or other mechanisms.

Other parties may collect personally identifiable information about your activities over time and across different Web sites when a consumer uses our Web site or service.

VIII. Changes to Our Privacy Notice

Britax reserves the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on the Website and update the notice’s effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.

IX. Contact for More Information

If you have any questions or comments about this notice, the ways in which Britax collects and uses your information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Email: [email protected]

Mailing address:

Britax Child Safety, Inc.

ATTN: California Privacy

4140 Pleasant Road

Fort Mill, South Carolina 29708