ABC Kids Expo
Britax Child Safety, Inc. Celebrates 50 Years Since Introducing Its First Car SeatOctober 18, 2016
FORT MILL, S.C. – October 18, 2016: Britax Child Safety, Inc. is celebrating the 50th anniversary of the first Britax child car seat at the ABC Kids Expo taking place October 18-21 in Las Vegas, NV. In 1966, Britax introduced the company’s first child restraint system in Europe, then entered the U.S. market in 1996. Today Britax is one of the most trusted brands used by American parents.
Britax comes to the ABC Kids Expo with a new president of the Americas, Maria Montaño. Montaño was named president of Britax Americas in July 2016, joining the company with more than 15 years of executive experience in General Management and Strategic Planning with Nike, Univision, and most recently Bugaboo.
“Britax continues to lead the industry with high-quality and intuitively designed products that set standards across the globe,” said Maria Montaño, president of Britax Americas. “Celebrating our 50th anniversary of car seats speaks to the tremendous legacy of innovation Britax has maintained, and I’m proud to stand with the brand at this monumental time.”
Britax is located in booth #2944 with their latest product lines and colors on display. The booth features:
- 2017 B-Ready: The latest stroller to hit the market from Britax creates a solution for navigating family life with its 12 seating options. The 2017 Britax B-Ready Stroller offers a sleek design and on-the-go adaptability to virtually any scenario, helping families go and grow together.
- ClickTight Convertibles with Anti-Rebound Bar: Britax recently announced updated versions of its Advocate ClickTight and Boulevard ClickTight convertible car seats that now include an Anti-Rebound Bar on certain fashions as an added safety feature for rear-facing passengers.
- Stroller Strides & Ironman Strollers: BOB Gear has recently updated the Stroller Strides Fitness Stroller and the IRONMAN to include 15 percent more storage space, a fully upright seating position, and an adjustable padded handlebar, just to name a few.
- New Fashions for 2017: Britax is showcasing fun new car seat fashions.
About Britax Child Safety, Inc. (The Americas)
Britax manufactures a full line of safe, high-quality and intuitively designed premium car seats, strollers and accessories. Britax Americas sets and exceeds safety standards in the U.S and Canada, and engineers, tests and assembles more than 90 percent of its car seats in the United States. In 2011, Britax expanded its product line by acquiring BOB Gear, a leading manufacturer of high-quality strollers and stroller accessories. The Britax Child Safety, Inc. Americas Headquarters is located in Fort Mill, S.C. and employs over 200 people.