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Britax Names New Vice President of Product Development and Engineering

Former Whirlpool executive, Jay Zhao, tasked with driving best-in-class safety innovations and new product pipeline

August 14, 2017

FORT MILL, S.C. – July 20, 2017: As part of its continued commitment to child passenger safety, Britax Child Safety, Inc. today announced the appointment of Jay Zhao as the company’s new Vice President of Product Development and Engineering. Zhao, a 14-year Whirlpool veteran, comes to Britax with more than 200 products developed under his name and a dedicated focus on advanced engineering to develop new product innovations.

“For more than 70 years, Britax has been a leader in travel safety and we continue to set new standards across the globe,” said Maria Montaño, president of Britax Americas. “To stay ahead, we must continue to bring fresh insights and innovative thinking to everything we do. Jay’s unwavering commitment to quality and disciplined approach to innovation will be instrumental in helping us continue to achieve this mission.”

Zhao brings a dedicated philosophy centered on Advanced Product Quality Planning and an emphasis on computer aided engineering simulation in conceptualizing, engineering and testing products. The goal: to ensure superior quality and safety.

Additionally, Zhao will lead an advanced engineering team that will work side by side with Britax’s product marketing team. This insight-driven approach aligns product innovations with consumer demand – delivering on what consumers want most.

“I’ve spent my career focused on new product development and quality,” said Zhao. “As a father, I can’t think of a more important undertaking than developing superior products that also provide valuable peace of mind to parents around the globe. Britax has long been a pioneer in innovation and safety and I look forward to the opportunity to uphold and advance this important mission.”  

 

About Britax Child Safety Inc.
Britax manufactures a full line of safe, high-quality and intuitively designed premium car seats, strollers and accessories. Britax Americas sets and exceeds safety standards in the U.S. and Canada, and engineers, tests and assembles more than 90 percent of its car seats in the United States. In 2011, Britax expanded its product line by acquiring BOB gear, a leading manufacturer of high-quality strollers and stroller accessories. The Britax Child Safety, Inc. Americas Headquarters is located in Fort Mill, S.C. and employs over 200 people.