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Essentials™ by Britax® SkylineTM Belt-Positioning Booster is Now Available

New booster delivers premium protection for only $99.99

April 09, 2018

FOR IMMEDIATE RELEASE

Media Contact:
Kate Clark
704-409-2269
[email protected]

FORT MILL, S.C. – April 9, 2018: Britax safety is now even more affordable with the introduction of the Essentials™ by Britax® new SkylineTM Belt-Positioning Booster. This booster, built with growing children in mind, is designed with safety features such as a 10-position quick adjust head restraint for head protection at all stages of growth, while also keeping in mind that “big kids” demand stylish seats, comfortable fabrics and cup holders.

Built upon the premise that every family deserves peace of mind, the new Essentials by Britax brand extends our 50 year safety heritage. This $99.99 priced Skyline Belt-Positioning Booster includes safety features such as two layers of side impact protection, a deep, foam-lined shell, and a head restraint for full head and torso protection. It also includes color-coded belt guides for proper seatbelt positioning, and flexible push-button lower connectors that help stabilize the booster during travel.

“It may seem like they are growing up fast, but big kids need big safety, too,” stated Kelly Thomas, Britax Brand Manager. “Big kids feel more confident and grown up in these sleek, fashionable seats so no one thinks they’re riding in a baby seat. And we know both kids and parents will love the two dishwasher-safe cup holders and the vibrant, comfortable fabrics.”


The Skyline Belt-Positioning Booster is available for purchase online and at mass and independent retailers. Caregivers may choose between a cheerful teal and sleek dusk (black).


Fitting children from 40-120 pounds and 38-63 inches in the forward-facing position, Essentials by Britax advises Skyline Belt-Positioning Booster owners follow the American Academy of Pediatricians (AAP) and National Highway Traffic Safety Administration (NHTSA) recommendations that children remain in a five-point harness system for as long as possible until they reach the maximum weight or height for their car seat.

For more information about Essentials by Britax, visit essentialsbybritax.com. For downloadable brand and product assets (images, sell sheets), visit the Essentials by Britax Media Center.

About Essentials by Britax
Born from the leader in child passenger safety, Essentials™ by Britax® is a value brand built upon the focus that every family deserves the peace of mind that comes with over 50 years of Britax safety heritage. Each innovative feature is designed with your family in mind, because "Safe Enough" is not "Good Enough." Britax Child Safety, Inc., the manufacturer, tests all of the Essentials by Britax car seats at the Britax Americas Headquarters in Fort Mill, S.C. All Britax car seats meet U.S. and Canadian Motor Vehicle Safety Standards and makes significant investments in advanced technology, research and development to deliver safe products families can depend on.