July 11, 2017 - Endeavours Infant Car Seat

Britax is Raising the Bar on Infant Safety with the Endeavours Infant Car Seat

Jul 11, 2017

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FORT MILL, S.C. – July 11, 2017: Britax Child Safety, Inc., the leader in child passenger safety technology and U.S. manufacturer of premium car seats, announces the Endeavours infant car seat that includes an Anti-Rebound Bar (ARB) for extra rear-facing protection and a European Belt Guide for added convenience when using the vehicle seatbelt without the car seat base. Britax continues to provide peace of mind throughout the journey of parenthood starting with the first ride home.

Parents want to know that they’re doing everything they can to protect their family, especially on the road. With the addition of the Endeavours, the Britax line of infant and convertible car seats now offers the ultimate in rear-facing safety. The new infant seat offers one of the first steel Anti-Rebound Bars in the U.S. market. The ARB is located on the infant car seat base and minimizes the risk of injury by reducing rebound rotation by up to 30 percent in a crash. The ARB also increases the stability of the car seat during frontal, rear-end and side-impact collisions. This feature works in conjunction with the other safety innovations from Britax, including an Impact-Absorbing Base with SafeCell Technology and two layers of side impact protection on the seat shell, decreasing the risk of injury and fatality.

The Endeavours infant car seat is thoughtfully designed and engineered to give parents and caregivers the confidence to tackle any trip. The convenience of a European Belt Guide makes on-the-go seat belt installation without using the base a breeze for new parents who may rely on taxis and ride shares to get around the city. For parents using the infant car seat base in their day-to-day family vehicle, the SafeCenter LATCH offers a stress-free installation, featuring center-pull straps that cinch down quickly and tuck safely out of the way. Both installation features are easy and secure, ensuring further safety for infants and peace of mind for parents.

“Britax is proud to provide everyday travel solutions for new parents by bringing the Anti-Rebound Bar and European Belt Guide to our infant car seats,” said Lara Mertan, Britax Product Manager. “With the Anti-Rebound Bar and European Belt Guide, we’ve found a way to make our industry-leading infant seat even safer and more convenient for parents, and we’re honored to provide that security and assurance to families from the very beginning, protecting even their littlest passengers.”

For added convenience, the Endeavours infant seat is equipped with Click & Go compatibility, featuring a one-handed, quick-release lever to use effortlessly with all Britax strollers while on the go. Plus, the infant seat includes a flip-forward belly pad to keep buckles and straps out of the way when placing children into the seats.

The Britax Endeavours infant car seat (MSRP: USD $299.99; CAD $399.99) and Infant Car Seat Base with ARB (MSRP: USD $139.99; CAD $179.99) are designed, engineered, tested and assembled in the United States at Britax Child Safety, Inc. Americas Headquarters in Fort Mill, S.C. The Endeavours infant seat and base will be available later this summer. To complement modern automotive interiors, the Endeavours will launch in premium neutral fashions, including Circa (circular patterned black fabric) available on-line and in store at mass and specialty retailers and Midnight (black on black), a Buy Buy Baby, Inc. exclusive. For more information about Britax, visit, us.britax.com or find Britax on Facebook, Instagram, Twitter, YouTube or Pinterest.

About Britax Child Safety Inc.

Britax manufactures a full line of safe, high-quality and intuitively designed premium car seats, strollers and accessories. Britax Americas sets and exceeds safety standards in the U.S. and Canada, and engineers, tests and assembles more than 90 percent of its car seats in the United States. In 2011, Britax expanded its product line by acquiring BOB gear, a leading manufacturer of high-quality strollers and stroller accessories. The Britax Child Safety, Inc. Americas Headquarters is located in Fort Mill, S.C. and employs over 200 people.