2. What Data we collect and why
If you simply browse Britax’s website, you may generally do so without having to provide Information actively. When you visit some parts of our website, we may ask you for Information. For example, we ask for certain Information when you join us on social media, participate in community forums, contact us with questions, or request support. You can also provide Information to us directly, either through our website or separately (e.g., email correspondence). Pursuant to regulatory obligations, Britax will use Information collected from your product registration to notify you in the event of a product recall or as otherwise permitted under federal law.
3. Your Information may also be used to conduct business, such as:
- Log in / Account creation, with email verification
- Registration for Britax’s electronic newsletter
- Processing and fulfilling orders
- Use of financial, bank account, credit card or bank card information to process payments for orders
- Order and shipping confirmations
- Order follow-up
- Sharing stories and photos you send us, with your consent
- Replying to an email from you
- Communicating with you in other ways, such as by mail or telephone
- Communicating with you for other purposes, such as changes to our website or policies, security updates, marketing communications, technical support, or requests for feedback
Additionally, Britax occasionally conducts online surveys to better understand the needs and profiles of visitors to our website. Any customer who does not wish to receive marketing communications from us may opt out by (1) changing their email preferences, or (2) clicking the unsubscribe link at the bottom of this website or in Britax’s electronic newsletter.
4. Use of Information when you order a Britax® product
When you place an order for a Britax® product, we ask for your name, email address, mailing address, phone number, and a credit card number and expiration date. This Information is required for orders to be processed and fulfilled, or to send an order or shipping confirmation. If necessary, Britax may provide select Information to third-party shipping agents (e.g., your name, phone number, and delivery address) or financial institutions (such as credit card companies), if necessary, to order, pay for, or ship products or related services you’ve ordered from us. All Internet transactions with Britax are performed on a secure server that encrypts your credit card or bank account information to protect against access by unauthorized third parties. Your credit card or other financial information will not be stored on Britax servers.
5. What Information we may share
Britax may disclose user Information, in special cases, when it has reason to believe that disclosure is necessary, such as: to identify, contact or facilitate legal action; to comply with laws, regulations, or obligations of a governmental or regulatory body; to facilitate the sale or transfer of any part of its business or assets, or the merger or acquisition by another entity; and to protect the rights of Britax or others.
6. Retention of your Information
The length of time we keep your Information depends on what it is and whether we have an ongoing business need to retain it, such as to comply with applicable legal, tax, or accounting requirements.
7. Browser data
Britax analyzes its website logs to constantly improve the value of the materials available on this website. Britax makes no attempt to link browser data with the individuals who actually browse our website.
8. Linked Sites
Britax’s website may contain links to and from third-party and/or affiliates websites managed by persons, organizations or entities not controlled by Britax. A link from this website to any other site does not imply that Britax endorses or approves of other websites and or their content. These links are provided for reference and convenience when researching related products and/or activities, and Britax encourages you to review the privacy practices of those websites.
9. Site Security
We’re committed to protecting your Information, including electronically stored data outside the U.S. When it comes to your Information security is a priority for us; however, as we all recognize, no website can be 100% secure. Any Information you provide to Britax will be retained and stored with care, consistent with reasonable security practices and procedures.
Britax uses reasonable efforts to ensure the accuracy and reliability of this website’s content, but we make no representations or warranties about the content's accuracy, correctness or reliability. Britax is not responsible for any damages arising out of your use of, your inability to use, security issues, or other issues with the performance of this website or its content to the extent permitted by applicable law.
12. Contact Information
If you have questions or concerns about the privacy of your Information when using the Britax website, please contact us by email at [email protected], or by mail at:
Britax Child Safety, Inc.
4140 Pleasant Road
Fort Mill, SC 29708
Effective Date: July 1, 2020
Last Revised/Reviewed on: July 9, 2021
Notice at or before the point of collection, about the categories of personal information to be collected from you and the purposes for which the personal information will be used.
A comprehensive description of our online and offline practices regarding the collection, use, disclosure, and sale of personal information and of your rights regarding your personal information.
More information about your right to know about personal information collected, used, disclosed and sold including: categories of personal information collected in the preceding 12 months, categories of sources from which personal information is collected, categories of personal information we have disclosed or sold in the preceding 12 months, and for each category identified as disclosed or sold, categories of third parties to whom the information was disclosed or sold
More information about your right to request deletion of your personal information.
More information about your right to transparency about personal information that we sell, and your right to opt-out of the sale of your personal information.
More information about how to submit a verified consumer request for your (i) Right to Know or (ii) Right to Delete.
More information about how to use an authorized agent to submit a verified consumer request.
More information about your right to non-discrimination for the exercise of your privacy rights.
IX. Our Contact Information
The purpose of this Notice at Collection is to provide you with timely notice, at or before the point of collection, about the categories of personal information to be collected from you and the purposes for which the personal information will be used.
Do We collect?
Categories of Personal Information
A. Identifiers: For example, a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.
B. Personal Information Categories from Cal. Civ. Code § 1798.80(e): For example, a name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.
C. Characteristics of CA or Federal Protected Classifications: For example, race, religion, national origin), age (40 and over), gender, sexual orientation, medical condition, ancestry, pregnancy (includes childbirth, breastfeeding and/or related medical conditions), familial status, disability, veteran status, or genetic information.
D. Commercial Information: For example, records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
E. Biometric Information: For example, physiological, biological or behavioral characteristics, including an individual’s deoxyribonucleic acid (DNA), that can be used, singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.
F. Internet or Other Similar Network Activity: For example, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement
G. Geolocation Data: For example, information that can be used to determine a device’s physical location
H. Sensory or Surveillance Data: For example, audio, electronic, visual, thermal, olfactory, or similar information that can be linked or associated with a particular consumer or household
I. Professional or Employment-Related Information: For example, compensation, evaluations, performance reviews, personnel files and current and past job history.
J. Education Information (defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99)): Education records directly related to a student maintained by an education institution or party acting on its behalf, for example, non-public information that can be used to distinguish or trace an individual’s identity in relation to an educational institution either directly or indirectly through linkages with other information.
K. Profile Data: For example, inferences drawn from personal information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
Please note that Personal Information does not include:
- Publicly available information from government records.
- Deidentified or aggregated consumer information.
- Information excluded from the CCPA's scope, like:
- health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
- personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (CalFIPA), and the Driver's Privacy Protection Act of 1994.
We use the personal information we collect for one or more of the following business purposes:
- To process a transaction/order for one of our products.
- To provide information to you related to your product.
- To fulfill a request or to provide customer service.
- To participate in our promotions or sweepstakes.
- To market our products to you.
- To provide warranty and other services and products to you.
- For our internal operation purposes.
- Servicing transactions and accounts (e.g., customer service, maintaining and servicing accounts, customer verification, payment processing) and providing services on behalf of business or service provider (e.g., financing, advertising or marketing, analytics).
- To share the personal information with service providers to carry out our business purposes.
- Undertake activities to verify, maintain or improve the quality of our service or product
- To report accidents or assist with insurance claims.
- For reporting and handling field incident claims.
- To provide information on and participate in focus groups.
- To fulfill or meet the reason for which the information is provided.
- For auditing relating to consumer transactions including compliance with regulations.
- Fraud and security detection.
- Debugging to identify and repair errors.
- To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
- Undertaking internal research for technological development and demonstration.
- Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.
- We may record your voice during a telephone call when you call one of our customer service representatives or our business lines.
- For legal or litigation purposes.
We will not collect additional categories of personal information without providing you a new Notice at Collection disclosing those categories. We will not use your personal information for a purpose materially different from those disclosed in this Notice at Collection unless we directly notify you and obtain explicit consent to use it for the new purpose.
You have the right to request that Britax disclose what personal information it collects, uses, discloses, and sells. You can do this through a verified consumer request. That process is described below in the section, “Submit a Verified Consumer Request.”
We collect personal information, which means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”). The following table includes disclosures for the preceding 12 months of: categories of personal information we have collected about consumers, the categories we have disclosed for a business purpose, and categories of third parties with whom we shared the personal information during that period.
In the preceding 12 months this category was:
Categories of third parties to whom the information was disclosed
B. Personal Information Categories from Cal. Civ. Code § 1798.80(e)
C. Characteristics of CA or Federal Protected Classifications
D. Commercial Information
E. Biometric Information
F. Internet or Other Similar Network Activity
G. Geolocation Data
H. Sensory or Surveillance Data
I. Professional or Employment-Related Information
J. Education Information
K. Profile Data
The categories identified as collected in the table above were collected from the following categories of sources:
- You directly
- Service providers
- Law enforcement
- Government entities
- Retail partners
II. Your Right to Request Deletion
You have the right to request that Britax delete any of your personal information collected or maintained by Britax, subject to certain exceptions. You can do this through a verified consumer request. That process is described below in the section, “Submitting a Verified Consumer Request.”
We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
- Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- Debug products to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
- Comply with a legal obligation.
- Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
Britax collects information about your device when you navigate to Britax’s website. Under CCPA, this type of information collection and sharing is considered “selling”. Britax sells and has sold personal information collected through its website to third parties in the preceding 12 months as disclosed in the table below. As a California resident, you have the right to direct Britax to stop selling your personal information, and to refrain from doing so in the future, which is called the “Right to Opt-Out.”
Britax does not sell the personal information of minors under 16 years of age without affirmative authorization.
You may exercise your Right to Opt-Out by submitting a request using the following webform, or by calling us at 1-888-427-4829 and listening for the California Consumer Privacy Act option in our main menu.
- Authorized Agent for Opt-Out: If you use an authorized agent to exercise your right to opt-out of the sale of personal information, please note that Britax requires that the authorized agent submit proof in the form of an authorization signed by you that they have been authorized to act on your behalf.
Once you make an opt-out request, we will comply within 15 business days. We will wait at least twelve (12) months before asking you to reauthorize personal information sales. However, you may change your mind and opt back in to personal information sales at any time by calling us at 1-888-427-4829.
Categories sold to third parties over the last 12 months
Categories of third parties to whom this category of personal information has been sold
F. Internet or Other Similar Network Activity
Marketing and promotional service providers
We do not have actual knowledge that we sell the personal information of minors under 16 years of age.
V. Submit a Verified Consumer Request
You have the right to submit verified consumer requests to know information or for deletion. The request to know can be for any or all of the following about you:
(1) Specific pieces of personal information that Britax has collected about you;
(2) Categories of personal information Britax has collected about you;
(3) Categories of sources from which the personal information was collected;
(4) Categories of personal information that Britax sold or disclosed for a business purpose about you;
(5) Categories of third parties to whom the personal information was sold or disclosed for a business purpose; and
(6) The business or commercial purpose for collecting or selling personal information.
The response to a request for any of the categories above will cover the preceding 12 months. Please note that we are not required to provide personal information to you more than twice in a 12-month period. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
- Your request will be verified using information you provide as described on the webform. If you email us, you will be asked to provide the same information requested on the webform for verification purposes. Also, for a request to know via e-mail please indicate which request(s) from (1)-(6) above that you are making.
- Once we receive your verifiable consumer request, we will confirm receipt of the request within 10 business days describing our verification process. We will respond to your request within 45 calendar days, if we are able to verify your identity. Requests for deletion will require a separate confirmation that you want your information deleted.
If you submit a request that is not through one of these designated methods or is deficient in some manner unrelated to verification, we will either treat it as if it had been submitted in accordance with our designated methods or provide you with information on how to submit the request or remedy any deficiencies.
If requests from you are manifestly unfounded or excessive in particular because of their repetitive character, we may either charge a reasonable fee or refuse to act on the request, notifying you of our reason for refusing to act. If we determine that the request warrants a fee, we will notify you of the reason for that determination and provide you with a cost estimate before completing your request.
Please note that, in responding to your request, we are not permitted to disclose or provide you with your Social Security number, driver’s license number or other government-issued identification number, financial account number, any health insurance or medical identification number, an account password, security questions and answers, or unique biometric data generated from measurements or technical analysis of human characteristics. However, we will inform you with sufficient particularity that we have collected the type of information without disclosing the actual data.
Requests to Know or Delete for Child Under the Age of 13: We may collect information pertaining to children under the age of 13 from a parent or guardian in certain circumstances. The parent or guardian may make requests to know or delete for the information they provided. If submitting such a request, please be prepared to submit a signed affidavit or other reasonably requested documentation to demonstrate the relationship.
Only you, or a natural person or business entity registered with the Secretary of State to conduct business in California that you have authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. If you use an authorized agent, you may provide a power of attorney executed pursuant to California Probate Code sections 4000 to 4465. If a power of attorney that meets those provisions is not submitted, you will be required to provide the authorized agent signed permission to submit a request, verify your identity directly by submitting a verified consumer request according to the procedures in the section “Submitting a Verified Consumer Request,” and directly confirm with us that you provided the authorized agent permission to submit the request.
If you are an authorized agent making a request you need to do the following:
- e-mail to [email protected] a copy of a power of attorney provided to you by the consumer pursuant to Probate Code sections 4000 to 4465; or
- e-mail to [email protected] proof of signed permission along with a copy of your ID and have the consumer direct confirm with us that they provided you permission to submit the request by sending an e-mail to [email protected]
Requests to Access or Delete Household Information:
We will not comply with a request to know specific pieces of information or a request to delete household person information unless all consumer of the household jointly request access to specific pieces of information or deletion, we can individual verify all members of the household and we can verify each is currently a member of the household. If a member of a household is a minor under 13, we must obtain verifiable consent before complying with a request for specific pieces of information for the household or deletion of household personal information.
You have a right not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CCPA. Unless permitted by the CCPA, we will not:
- Deny you goods or services.
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide you a different level or quality of goods or services.
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please call us at 1-888-427-4829 and listen for the California Consumer Privacy Act option in our main menu.
Britax Child Safety, Inc.
ATTN: California Privacy
4140 Pleasant Road
Fort Mill, South Carolina 29708
Britax responds to Do Not Sell Opt-Out requests as disclosed in the section “What we Sell and Right to Opt-Out.” Otherwise, Britax does not respond to Web browser “do not track” signals or other mechanisms.
Other parties may collect personally identifiable information about your activities over time and across different Web sites when a consumer uses our Web site or service.
Britax reserves the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on the Website and update the notice’s effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.
If you have any questions or comments about this notice, the ways in which Britax collects and uses your information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:
Toll-Free: 1-888-427-4829 and listen for the California Consumer Privacy Act option in our main menu.
Britax Child Safety, Inc.
ATTN: California Privacy
4140 Pleasant Road
Fort Mill, South Carolina 29708