September 27, 2018 - Alexander Lacik appointed new CEO of Britax

Britax, the leading global child safety product manufacturer, today announces that Alexander Lacik has been appointed new CEO of Britax as of October 1, 2018.

Sep 27, 2018

Media Contacts

Mark Akinlade, Britax Group General Counsel

Alexander Lacik currently holds the position as Britax’s Chief Commercial Officer. Previous experience includes senior leadership positions in global consumer businesses as well as senior management experience from both US and several countries in Europe.

“On behalf of the Board of Directors, I would like to welcome Alexander Lacik as new CEO of Britax as the company isentering a new phase of development, focusing on commercial excellence and growth in a rapidly changing retail environment. Alexander has a very strong background within consumer goods and he has the right leadership competences to drive Britax in the next phase. From his current role as CCO, he knows our business very well and with his valuable experience he is well suited to lead Britax going forward,” says Ketil Eriksen, Chairman of Britax Group Limited.

Ketil Eriksen continues: “The Board would also like to thank Paul Gustavsson for all his efforts and his commitment to the Company during his years as CEO. Paul has been highly appreciated, extremely hard working with a great commitment to the company. He has continued to build upon the Company’s foundation and his contributions have been of huge value to Britax.”

About Britax

Britax is a global leader and innovator in child mobility dedicated to making family travel safer and easier throughout the journey of parenthood. Specializing in a complete range of premium car seats, strollers, baby carriers and accessories that meet modern family lifestyle needs, Britax’s mission is to inspire families to travel more freely, confident of safety, sure of style.

Britax was founded in Britain in the 1930’s focusing initially on safety developments such as adult seat belts. In the 1960s they launched the company’s first child car seat. In 1978, it merged with established German car safety counterpart Römer. More recently, Britax acquired the hugely popular outdoor stroller brand BOB in 2011 and the BRIO pushchair and car safety business in 2013.

Now Britax maintains offices in 11 countries, operates in almost all countries globally and employs more than 1000 people.

For more information about Britax, please see