August 16, 2014 - Britax Announces Global Brand Repositioning for Child Mobile Safety Products

Since the 1930s, Britax has helped more than three generations of families explore their world with confidence, safety and style. Now, the juvenile products company has a new look all its own.

Today, as the first step in its international rebranding effort, Britax introduced a new, modern logo and brand identity for its entire family of product offerings. The company also launched its revolutionary CLICKTIGHT installation technology across a range of convertibles today, and plans to unveil additional milestones, including a new website and advertising strategy over the next six months.

"Just as parents adapt to their growing children's needs, we have modified our brand positioning to focus more on the emotional aspects of parenthood," said Karl Kahofer, CEO of Britax. "We're excited to continue providing Britax offerings that will allow today's evolving families to move with confidence and reassurance through every twist and turn in their journey."

Whether it's a first ride home for newborns, a hassle-free shopping trip with baby or a morning run in the park with two toddlers, Britax will continue to drive safety standards and push the boundaries of innovation throughout the entire adventure of parenthood.