March 16, 2015 - Britax Debuts New, Bright Colors for B-Agile 3 Stroller

FORT MILL, S.C. – March 16, 2015: For new parents, selecting a chic stroller that fits their lifestyle can be daunting – but Britax, the number one brand for safety technology, has solved the dilemma. With the new B-Agile 3 stroller, now available in a bright baby shower collection of colors, parents don’t have to choose between their little one’s comfort and safety and their own grown-up style.

According to Elizabeth Sipes, fashion director at the company, Britax doesn’t just follow baby gear fashion trends – it leads them. The collection of five stunning new shades for the B-Agile 3 delivers a bold pop of color in the stroller’s canopy to accent the black-and-white neutrals that anchor the body of the stroller.

The B-Agile 3’s hues of the season are a brilliant spectrum of brights, featuring Limeade, a citrus yellow; Concord, a vibrant grape purple; and Aqua, a light turquoise. Meadow, a lush green, and Sapphire, a royal blue, are nods to the jewel tones of the classic Britax ruby red fabric. These five new shower collection fashions join the original Black, Red and Sandstone options.

“In bringing the B-Agile 3 shower collection to life, we collaborated with our trusted style resources to anticipate the major fashion trends of the season,” says Sipes. “We gathered inspiration from the realms of art, fashion and home design to create these new stroller fabrics and colors. Our ultimate goal, with any collection, is to ensure that parents and caretakers can feel confident using safe products – and look great while doing so.”

Top Convenience, Enhanced Style

In addition to its bold new colors, the top-selling lightweight, quick-fold stroller provides top comfort and convenience. The compact Britax B-Agile 3 weighs less than 17 pounds and allows parents to fold the stroller with just one hand. Additionally, the B-Agile 3 keeps children secure and comfortable from infancy well into toddling years, thanks to its five-point quick adjust harness and infinite recline positions.

The stroller’s three-wheel configuration turns on a dime, allowing caregivers to negotiate the tightest turns, while the extra-large canopy with ventilation window keeps children protected from sun, wind and light rain. The stroller’s large under-seat storage and additional pocket with zipper creates a place to keep on-the-go baby gear, or parents’ umbrellas for those stray spring showers.

Travel Made Simple

The B-Agile 3’s Click & Go integrated adapter system allows the stroller to seamlessly accommodate Britax infant car seats – including the new B-Safe 35 – to form a Travel System. The Britax B-Safe 35 features a one-handed, quick-release handle for easy and safe detachment from the stroller. When families are on the go, a simple “click” lets parents know that their child’s car seat has attached securely to the stroller.

The new B-Safe 35 infant car seat features the highest level of safety with Britax SafeCell Impact Protection, which delivers unmatched crash protection for children through an innovative safety system found only in Britax car seats. A patented, honeycomb-like base compresses to absorb crash forces and minimize movement while the contoured shell shields the little passenger. When moved from stroller to car, the seat’s new SafeCenter LATCH Installation provides peace of mind with a simple installation of this lightweight, streamlined infant seat.

The new Britax B-Agile 3 stroller (MSRP: $269.99) in five new shower collection fashions – along with the three current color options – is now available at independent and mass retailers.

About Britax

Britax manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories. Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products. In 2011 Britax acquired BOB Trailers, Inc. This addition reflects the company’s commitment to offering a full line of strollers to meet the modern family’s lifestyle needs. Britax and BOB offer versatility and a lifespan beyond one child. Britax USA is located in Fort Mill, SC, and employs more than 200 people. For more information, visit www.britax.com.