May 05, 2013 - Britax Debuts Vibrant New Fashions for B-Agile

Mar 05, 2013

Media Contacts

Three bright new spring fashions have strutted off the runway and on to the Britax B-Agile.

The fresh line of stroller fabrics features the vivid aqua "peacock" shade of the male bird, complemented by the vibrant "plum" purple and versatile "granite" gray colors of its feathers.

The chic Britax fashions blend design trends with customer research to create colors that will complement an active family lifestyle, according to Michelle Davis, the company's director of fashion design.

"The new peacock shade is a bluer take on emerald, Pantone's '2013 Color of the Year,'" says Davis.

All three colors will be available on the Britax B-Agile single strollers. The peacock color, along with sandstone beige, a popular neutral shade and currently a part of the single stroller line, will be available on the B-Agile Double stroller.

"After thorough research, we created eye-catching and trendy fashions that will last," said Davis. "We added a sense of style to the everyday activity of using a stroller."

While impressive in form, the Britax B-Agile strollers are also striking in function. Thanks to the CLICK & GO integrated adapter system, the B-Agile strollers can easily accommodate an infant car seat. The integrated adapter allows infant car seats to simply "click" into Britax strollers to provide a quick and secure attachment without the purchase of additional adapters.

Both light-weight strollers feature a "quick fold" that allows parents to easily fold the stroller after the press of a button. They feature all-wheel suspension, five-point safety harnesses and fully-structured seats that allow baby to comfortably and safely ride from birth up to 55 pounds.

The new fashions for the Britax B-Agile (MSRP: $249.99) and B-Agile Double (MSRP: $449.99) will be available online and in independent and major retailers in late June.