BRITAX® UNVEILS THE PRISM™ TRAVEL SYSTEM AND PRISM™ MODULAR STROLLER

FORT MILL, S.C. (April 17, 2026) — Britax®, a trusted leader in child safety and mobility solutions, today announced the launch of the Prism™ travel system and Prism modular stroller, thoughtfully designed to help families move through everyday life with confidence, comfort, and elevated style. Both products will be available in warm monotone colorways, Teak and Raven Black, and are expected to arrive in early April 2026.

Designed with versatility and ease, the Prism travel system and stroller offer families flexible ways to stroll — whether they’re welcoming a newborn or navigating life with a growing toddler — without sacrificing style or trusted Britax safety.

The Prism travel system includes the Willow® S infant car seat (4–30 lbs), Alpine® infant car seat base, and Prism modular stroller (up to 50 lbs), plus a suite of thoughtful extras including an all-season stroller insert, a 360° swiveling bumper bar, infant car seat adapters, a 22-lb storage basket, and a parent cup holder, giving parents everything they need in one complete system.

Offering six ways to stroll, Prism supports parent-facing and forward-facing infant car seat modes from day one, then transitions seamlessly to parent- or forward-facing toddler mode as children grow. With the included adapters, Prism is also compatible with the Britax® Zinnia® bassinet (sold separately) for even more flexibility. Full compatibility details are available here.

“At Britax, we know that parents want products that are intuitive, adaptable, and beautifully designed, without compromising safety,” said Claudia Prager, Senior Product Manager at Britax. “Prism was created to support families through those early transitions and beyond, with modular versatility, parent-friendly features, and a refined aesthetic that fits naturally into everyday life.”

At the heart of the Prism travel system is the Willow S infant car seat, featuring ClickTight® technology for fast, confident installation and the RightSize® system, which provides adjustment points at the hips, shoulders, and between the legs to help ensure a secure fit from the start. The included Alpine® base features a ReboundReduce™ stability bar to help minimize movement in a crash, providing caregivers with peace of mind. The Willow S also offers SafeWash® fabrics, which are naturally flame-retardant with no added FR chemicals and safe to machine wash and dry.

For families seeking a stroller-only solution, the Prism modular stroller delivers the same elevated design and functional versatility. Designed for children up to 50 lbs, Prism features a reversible toddler seat, a one-step compact fold, a 4-position telescoping handlebar, and all-wheel suspension with no-flat, all-terrain tires for smooth, steady strolls across a variety of surfaces.

Both the Prism travel system and Prism™ modular stroller feature stylish knit and mélange fabrics with refined leatherette accents, blending everyday practicality with an effortlessly chic look. The UPF 50+, water-resistant, expandable canopy, one-hand adjustable recline, calf rest, and generous storage basket help ensure comfort and convenience for both parent and child.

The Britax Prism travel system (MSRP: $679.99 USD | $1019.99 CAD) and Prism modular stroller (MSRP: $479.99 USD | $719.99 CAD) will be available beginning early Spring 2026 at us.britax.com and participating retailers across the United States, with Canadian Prism travel system availability planned for Summer 2026.

For more information about the Prism stroller, Prism travel system, and other Britax products, visit us.britax.com or follow Britax on Instagram or Facebook.

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About Britax
Established in Britain in 1938, the Britax journey has been one of safety innovations – from pioneering adult seat belts to introducing our first child car seat in 1966. Since then, we have been guided by our steadfast mission of "Protecting What Matters Most," and we uphold this commitment by providing secure, comfortable, and easy-to-use child mobility solutions worldwide. We take pride in being a part of families' lives, knowing that our products not only help ensure safe travels but also create lasting memories. For a closer look, visit us.britax.com or follow the brand on Facebook (https://www.facebook.com/BritaxUS/) or Instagram (https://www.instagram.com/britaxus).