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January 01, 2013 - Britax Rings in New Year with Three New Fashions for B-Ready
This year's hottest shades — bright copper, mossy green and slate gray — will be the featured fashions on Britax's line of B-Ready strollers. The company blended fashion forecasting with customer research to identify and showcase these three new colors in 2013 on its popular B-Ready stroller.
According to Michelle Davis, director of fashion design at Britax, the B-Ready's new slate (gray) color frequently appears in home interiors, as families move beyond basic neutrals in search of a stately shade to complement a range of colors. Britax selected moss because the green hue is trending upward in apparel and accessories. Copper is increasingly popular as a chic accent in jewelry and decorative metals.
"Our fashion selection strategy involves more than just changing or mixing primary colors," said Davis. "At Britax, we draw inspiration from fashion research, listen carefully to our customers, and then bring colors that appeal to a parent's sense of style. Together, these three new colors complement our evolving, fashion-forward stroller line."
Besides being chic, the B-Ready stroller features foam-filled rubber tires and four-point suspension to provide a smooth ride. Baby can comfortably and safely ride from age 6 months (or from birth, when used with an infant car seat) up to 55 pounds.
The top-selling single modular stroller supports growing families with its integrated CLICK & GO system. It easily converts into 14 configurations that can carry one or two children using any combination of the top seat, 2nd seat, bassinet and infant car seats (sold separately). Additionally, its reversible top seat accommodates four recline positions.
The Britax B-Ready's (MSRP: $499.99) sleek new fashions will be available online and in independent and major retailers this February.