August 17, 2017 - Britax Safety Meets Style This Fall with the Spark Collection

FORT MILL, S.C. – August 17, 2017: Britax Child Safety, Inc., the leader in child passenger safety technology and U.S. car seat manufacturer, announces the launch of The Spark Collection, Britax’s first all-knit fashion exclusively sold at participating Brixy independently owned baby stores. Safely accommodating children from birth-to-big kid, the Spark fabric features a specialty knit construction that mimics the everyday style and comfort of athleisure lounge wear. This collection is showcased on the Britax Endeavours infant car seat, Boulevard® ClickTight® ARB convertible, and Frontier ClickTight® Harness-2-Booster.

“With Spark, we’ve achieved the ultimate combination of safety, comfort, and style. The collection is inspired by the athletic industry and the influx of people bringing sporty fashions into their everyday apparel,” says Elizabeth Sipes, Britax Fashion Director. “We want our most important customers, the children, to ride in style, love the touch and feel of the fabrics, and be excited about staying safe. When they are happy, we are happy!” she adds. “We never want our Britax parents to have to choose between safety and style. With the Spark Collection, they can have it all.”

“We want our most important customers, the children, to ride in style, love the touch and feel of the fabrics, and be excited about staying safe. When they are happy, we are happy!” – Elizabeth Sipes Britax Fashion Director

For over 50 years, Britax has been on a never ending mission to engineer their car seats to be as safe as they can possibly be. The Britax Spark Collection not only appeals to parents searching for the latest in comfort and style for their children and vehicles, but Britax built this collection of top performers to offer easy installation and comprehensive safety features.

Endeavours Infant Car Seat	The Endeavours Infant Car Seat is designed for safety and mobility. Testing demonstrates that the anti-rebound bar reduces rebound rotation by up to 30% in the event of a crash. Easily and securely install the car seat with a base or without using the European Belt Guide. The Click & Go system allows caregivers to pair the car seat with any Britax single stroller for a customized travel system. And, as always, next-level Britax safety features protect babies beyond federal standards—so everyone can relax and enjoy the ride.
The Boulevard ClickTight ARB Convertible Car Seat features the revolutionary ClickTight Installation System, leaving parents with no doubt that the seat is correctly installed: it’s as simple as buckling a seatbelt. A deep foam-lined shell and quick-adjust head protection shield children from side impacts. Plus, the Anti-Rebound Bar (ARB) minimizes forces associated with crashes by stabilizing the car seat when installed rear-facing.		Boulevard ClickTight ARB Convertible Car Seat
Frontier ClickTight Harness-2-Booster Seat	Safety, comfort and convenience make the Frontier ClickTight a top ranked Harness-2-Booster Seat. With a 90 pound weight capacity and the highest harness height in the industry, the Frontier ClickTight is the best option to keep children harnessed as long as possible. When converting it into Belt-Positioning Booster mode, the Frontier ClickTight accommodates up to 120 pounds and leads the industry with its belt-positioning height limit. SafeCell Impact Protection surrounds little growing passengers in advanced layers of protection that absorb crash forces to keep them safe and everyone can install with confidence using the revolutionary ClickTight Installation System.

Shop local by stepping into participating Brixy baby stores this Fall to see what makes the Britax Spark Collection so unique. Let local shop owners demonstrate the Britax difference. The Endeavours Infant Car Seat (MSRP: USD $299.99), Boulevard ClickTight ARB Convertible (MSRP: USD $409.99) and Frontier ClickTight Harness-2-Booster (MSRP: USD $339.99) are all designed, engineered, tested and assembled in the United States at the Britax Americas Headquarters in Fort Mill, S.C. For more information about Britax, visit, us.britax.com or find Britax on Facebook, Instagram, Twitter, YouTube or Pinterest.

About Britax Child Safety, Inc. (The Americas)

Premium car seat, stroller and accessories manufacturer, Britax intuitively designs, tests and builds all of its birth through harness-to-booster line of car seats in the U.S.A. using U.S. and global components. Britax engineers its car seats to meet U.S. and Canadian Motor Vehicle Safety Standards and makes significant investments in advanced technology, research and development to deliver safe products families can depend on. In 2011, Britax expanded its product line by acquiring BOB Gear, a leading manufacturer of high-performance strollers and stroller accessories. Britax Child Safety, Inc. employs more than 200 people at its headquarters in Fort Mill, S.C.

About Brixy Shops

Brixy is a non-profit network of independently owned and operated baby product stores across the United States and Canada. Dedicated to safety, quality, and expertise, Brixy retail specialists are readily available to share their vast product knowledge, answer questions, and help with selection. Parents and caregivers who shop at a Brixy store will experience a curated product selection, broad variety of services, and the support of local, trusted experts through every step of their journey into parenthood. For more information, please visit: https://brixy.com/about/.