February 06, 2019 - Britax® SafeWash™ Car Seats – Safety That Naturally Holds Up in the Wash

FORT MILL, S.C. – February 6, 2019: Britax Child Safety, Inc., U.S. manufacturer of car seats and leader in child passenger safety technology, along with select Brixy specialty baby product stores, is pleased to introduce Britax SafeWash car seats. This new line features covers that do not have added flame retardant chemicals, making them safe to machine wash and dry again and again while maintaining safety properties.

“We know that it’s inevitable for kids to make a mess in their car seats,” said Kelly Thomas, Britax Brand Manager. “Our Britax Quality and Fashion teams have sourced a proprietary fabric that is safe to machine wash and dry. Unlike other car seats, which use chemicals that can wash off, our SafeWash fabric has a knit construction that makes it naturally flame retardant. We’re proud to provide this solution that maintains safety properties without those added chemicals.”

The new SafeWash covers are available now at participating Brixy specialty baby stores in the Otto fashion (light grey) on Britax car seats providing protection from birth-to-big kid. The line includes an infant car seat, convertible car seat and harness-2-booster, all of which maintain the premium safety and functionality for which Britax is best known. All three models are designed, engineered, tested and assembled with U.S. and global components at the Britax Americas Headquarters in Fort Mill, S.C.

The Britax Endeavours infant car seat (US MSRP: $289.99) is designed for rear-facing safety, mobility and convenience from 4 to 35 pounds. The anti-rebound bar reduces rebound rotation up to 30 percent in the event of a crash. Parents can easily and securely install the car seat, allowing baby to ride safely with or without a base.

The Advocate^® ClickTight^® convertible (US MSRP: $359.99) accommodates infants through children up to 65 pounds and includes the ClickTight Installation System for the easiest installation in every car, every time. A deep, energy-absorbing shell, quick-adjust head protection and exterior side cushions form three layers of side protection – creating the ultimate safety for your child.

Premium safety and comfort make the Pinnacle ClickTight (US MSRP: $309.99) one of the most popular harness-2-boosters for forward-facing toddlers and big kids. With the ClickTight Installation System, everyone can install with confidence. Side Impact Protection features include external cushions for maximum crash force absorption and a foam headrest to keep the head and neck secure.

“At Brixy, we listen to parents and work hard to bring them premium products that make their lives easier,” said Jacob Muller, Brixy President. “We’re honored to partner with Britax to offer SafeWash car seats, which provides parents extra innovation and convenience, along with Britax’s long history of safety.”

For more information about Britax, visit us.britax.com, or find Britax on Twitter, Facebook, Instagram, YouTube or Pinterest.

About Britax Child Safety, Inc. (The Americas)

Premium car seat, stroller and accessories manufacturer, Britax tests and builds its infant through harness-to-booster line of car seats in the U.S.A. using U.S. and global components. Britax engineers its car seats to meet U.S. and Canadian Motor Vehicle Safety Standards and makes significant investments in advanced technology, research and development to deliver safe products families can depend on. In 2011, Britax expanded its product line by acquiring BOB Gear, a brand that delivers high-performance strollers and stroller accessories. Britax Child Safety, Inc. employs more than 200 people at its headquarters in Fort Mill, S.C.

About Brixy Shops

Brixy is a non-profit network of independently owned and operated specialty baby product stores across the United States and Canada. Dedicated to safety, quality, and expertise, Brixy retail specialists are readily available to share their vast product knowledge, answer questions, and help with selection. Parents and caregivers who shop at a Brixy store will experience a curated product selection, broad variety of services, and the support of local, trusted experts through every step of their journey into parenthood. For more information, please visit: https://brixy.com/about/.