March 19, 2018 - Making Safety Cool with the New Britax Cool Flow Collection

NOW AVAILABLE: This functional fashion line offers babies and growing toddlers a cooler, more comfortable ride without sacrificing safety.

Mar 19, 2018

Media Contacts

FORT MILL, S.C. – March 19, 2018: Britax Child Safety, Inc., the leader in child passenger safety technology and U.S. car seat manufacturer, announces the Cool Flow Collection. A ventilated mesh fabric improves air flow and comfort without sacrificing any Britax safety levels and is available on seats from birth-to-big kid – a first for the brand. The collection is showcased on the B-Safe® Ultra Infant car seat, Boulevard® ClickTight® convertible car seat, Advocate® ClickTight® ARB convertible car seat, Frontier® ClickTight® Harness-2-Booster, and Pinnacle® ClickTight® Harness-2-Booster.

“Our designers and engineers were sensitive to real-life parent concerns in the development of our new Cool Flow Collection,” says Kelly Thomas, Britax Product Manager. “This new collection provides Britax levels of safety for each age and stage by integrating ventilated mesh fabrics that improve airflow where it’s needed most, without compromising the safety we are known for,” she continues.

All of the products in the Cool Flow Collection offer the same protections consumers have grown to love and trust from Britax, including the patented SafeCell® Impact Protection, impact-absorbing base, steel frame, and the ClickTight® installation system (found on the convertibles and harness-2-boosters). All five seats provide the Britax ease of installation that consumers expect and appreciate, while also offering the new mesh fabrics that improve air flow for a comfortable ride for your child.

The Britax Cool Flow Collection is designed, engineered, tested and assembled with US and global components at the Britax Americas Headquarters in Fort Mill, S.C. The line is now available in teal at buybuy BABY and in grey online and at U.S. specialty and mass retailers. Prices range between $239.99 and $389.99.

For more information about Britax, visit, or find Britax on Twitter, Facebook, Instagram, YouTube or Pinterest. For downloadable brand and product assets (images, sell sheets, ads), visit the Britax Media Center.

About Britax Child Safety, Inc. (The Americas)

Premium car seat, stroller and accessories manufacturer, Britax tests and builds all of its infant through harness-to-booster lines of car seats in the U.S.A. using U.S. and global components. Britax engineers its car seats to meet U.S. and Canadian Motor Vehicle Safety Standards and makes significant investments in advanced technology, research and development to deliver safe products families can depend on. In 2011, Britax expanded its product line by acquiring BOB Gear, a brand that delivers high-performance strollers and stroller accessories. Britax Child Safety, Inc. employs more than 200 people at its headquarters in Fort Mill, S.C.