January 15, 2020 - New Britax® Clean Comfort Collection™ Blends Safety, Style and Performance Fabrics

FORT MILL, S.C. – Sept. 19, 2019: Britax Child Safety, Inc., U.S. manufacturer of car seats and child passenger safety technology leader, is please to introduce the Clean Comfort Collection, launching in partnership with buybuy BABY and Brixy specialty baby product stores. This pioneering new collection of a travel system and car seats offers parents the ultimate combination of high-performance fabrics.

Britax’s latest innovation blends a unique moisture-wicking material, which helps keep children cool and dry, with a second fabric featuring Nanotex technology to resist stains, moisture and odor. These two parent-approved high-performance fabrics help prevent messy car rides and sweaty strolls. Also enhanced with 40% extra seat padding, the result is the Clean Comfort Collection.

“As safety leaders and product innovators, we’re always listening to our Britax families to learn what’s most important to them,” said Kelly Thomas, Britax brand manager. “The Clean Comfort Collection answers caregivers’ top needs by combining our wicking fabric to help keep baby cool and dry, with technology that resists spills and stains. Extra cushioning creates maximum comfort in the most mess-proof style yet.”

Britax built the collection for kids of all ages and stages. Five of the Clean Comfort car seats include ClickTight^® Installation, which allows caregivers to confidently achieve a fast, secure installation, every time. The following Britax products offer the new Clean Comfort Collection:

• • The Britax One4Life^® ClickTight All-in-One Car Seat (US MSRP: $399.99) features the ClickTight installation system and converts from rear-facing infant mode, to a rear-facing baby-to-toddler mode, then to a forward-facing 5-point harness, and a high-back belt-positioning booster—providing safe rides for children from birth up to 10 years (or 120 pounds). The Britax One4Life^® ClickTight ARB All-in-One Car Seat (available exclusively at Brixy; US MSRP: $439.00) also includes an anti-rebound bar(ARB), which minimizes crash forces and helps stabilize the car seat when installed rear-facing.

• • Newborns through kids up to 65 pounds can ride in the Britax Boulevard^® ClickTight Convertible Car Seat(available exclusively at buybuy BABY; US MSRP: $374.99), with the ClickTight installation system and two layers of side impact protection. The Boulevard ClickTight is also offered with an anti-rebound bar exclusively at Brixy: Britax Boulevard^® ClickTight ARB Convertible Car Seat(US MSRP: $409.99).

• • Toddlers and big kids can enjoy the Britax Grow With You^™ ClickTight Harness-2-Booster Car Seat(US MSRP: $349.00), starting at age two and 25 pounds, up through 120 pounds and 63 inches. This combination seat features the ClickTight installation system and transitions from forward-facing harness mode to belt-positioning booster mode for growing children.

• • Ride in luxury and style, wherever you go with the Britax B-Free^™ Premium Stroller & Endeavours^® Infant Car Seat Travel System (US MSRP: $699.99). Designed with Nanotex from top to bottom, the stroller resists stains, moisture & odor. The expandable, ventilated canopy keeps baby cool, while the removable, wicking seat liner is also easy to clean. The adjustable leatherette handlebar offers a premium touch and the one-hand quick fold collapses the stroller in seconds. The Endeavours Infant Car Seat combines trusted Britax safety like SafeCell impact-absorbing technology, a built-in anti-rebound bar and two layers of side impact protection, with the convenience of the European Belt Guide for ride shares and taxis. On-the-go caregivers also appreciate the included Click&Go adapters for easy transitions from car to stroller and back again.

For more information about Britax, visit us.britax.com, or find Britax on Instagram, Facebook, Twitter, YouTube or Pinterest. For downloadable brand and product assets (images, sell sheets, ads), visit the Britax Media Center.

About Britax Child Safety, Inc. (The Americas)

Premium car seat, stroller, and accessories manufacturer, Britax engineers its car seats to meet U.S. and Canadian Motor Vehicle Safety Standards and makes significant investments in advanced technology, research, and development to deliver safe products families can depend on. In 2011, Britax expanded its product line by acquiring BOB Gear®, a brand that delivers high-performance strollers and stroller accessories.