April 18, 2018 - Coming Soon: New Premium Collection from Britax

FORT MILL, S.C. – April 18, 2018: Britax Child Safety, Inc., U.S. manufacturer of car seats and a leader in child passenger safety technology, along with select Brixy specialty baby product stores, is proud to premiere the much-awaited Britax Premium Collection featuring Nanotex®. Premium, luxurious style meets Britax protection and is taken to the next level with the introduction of Nanotex fabric which resists stains, moisture and odors. This new line provides growing families with the confidence to travel through all of life’s early journeys without compromising the pristine look, elegant feel or child’s comfort.

Britax joins Nanotex, from the award-winning, leading fabric innovator, Crypton® LLC, to offer parents a durable, yet luxurious fabric with an exclusive nanotechnology that keeps life's little messes your little secret. This new relationship combines the perfect mix of stylish accents, sophisticated design and the consistent performance of Nanotex technologies, resulting in first-class functionality and the ultimate in comfort and durability.

The Nanotex fabric on this Premium Collection provides long lasting product protection by repelling spills, allowing for easier spot cleaning. The fabric also resists water absorption and dries quickly providing maximum comfort. The natural breathability of the fabric also holds its rich finish throughout the years and even isolates and neutralizes odors immediately.

“Many parents see their car seats and strollers as an extension of their own personal styles,” says Elizabeth Sipes, Britax Director of Fashion. “In addition to the new line’s high-performance textiles, the Britax Premium Collection offers an unfiltered sophistication.” Sipes teamed up with the product development team to source the stain-resisting and easy-to-maintain fabric that is also soft to the touch. “We’re confident that discerning parents who expect the Britax levels of safety combined with the ultimate in comfort and functionality, will also be pleased with the added leatherette accented throughout the distinguished all-black car seat shells and stroller frame,” she says.

The car seat is one of the most researched items for parents, and often one of the largest investments. This brand new Premium Collection offers the superior Britax-level of safety at every age and stage with patented SafeCell Impact Protection, impact-absorbing base, and steel frame. Added ease-of-installation features, like the ClickTight installation system are also available on the Boulevard ClickTight ARB and Frontier ClickTight Harness-2-Booster. This line is set to launch exclusively at Brixy independently-owned baby stores in June 2018 and will include the B-Safe Ultra infant car seat (MSRP: $269.99), the Boulevard ClickTight ARB convertible seat (MSRP: $359.99), the Frontier ClickTight Harness-2-Booster (MSRP: $309.99), the Highpoint Belt-Positioning Booster (MSRP: $179.99), the B-Ready G3 Stroller ($599.99 – includes: Parent Cup Holder, Child Tray and Rain Cover) and B-Ready G3 Second Seat (MSRP: $199.99).

For more information about Britax, visit us.britax.com, or find Britax on Twitter, Facebook, Instagram, YouTube or Pinterest.

About Britax Child Safety, Inc. (The Americas)
Premium car seat, stroller and accessories manufacturer, Britax tests and builds its infant through harness-to-booster line of car seats in the U.S.A. using U.S. and global components. Britax engineers its car seats to meet U.S. and Canadian Motor Vehicle Safety Standards and makes significant investments in advanced technology, research and development to deliver safe products families can depend on. In 2011, Britax expanded its product line by acquiring BOB Gear, a brand that delivers high-performance strollers and stroller accessories. Britax Child Safety, Inc. employs more than 200 people at its headquarters in Fort Mill, S.C.

About Brixy Shops
Brixy is a non-profit network of independently owned and operated specialty baby product stores across the United States and Canada. Dedicated to safety, quality, and expertise, Brixy retail specialists are readily available to share their vast product knowledge, answer questions, and help with selection. Parents and caregivers who shop at a Brixy store will experience a curated product selection, broad variety of services, and the support of local, trusted experts through every step of their journey into parenthood. For more information, please visit: https://brixy.com/about/.

About Nanotex®
Nanotex®, a Crypton company and leading fabric innovator providing nanotechnology-based textile enhancements to the apparel, home and commercial/residential interiors markets, is among the first to market nanotechnology solutions for textiles when it was founded in 1998. Since that time, Nanotex performance technology has been significantly enhanced and refined to ensure it performs at its best. Nanotex is comprised of a family of 13 products, such as “Durable Wear,” “Wrinkle Defense,” “Dry Inside” and “Coolest Comfort.” The brand has become a household name in the apparel and bedding market with placement at GAP, Target, QVC and countless others. For more information on Nanotex, please visit: www.nanotex.com.

About The Crypton Companies
The Crypton Companies have patented and branded environmentally responsible textile performance solutions since 1993. The company’s flagship product, CRYPTON® Fabric, revolutionized the use of fabrics in the healthcare, hospitality, government, education and contract segments. Crypton Home® fabric is a leading provider of fabrics for the home furnishing industry and available at national retailers. In 2013, Crypton acquired Nanotex®, which was among the first to market nanotechnology solutions for textiles. Since that time, Nanotex technology has been significantly enhanced for both the apparel and contact fabric marketplaces.