NOW AVAILABLE: BRITAX® BABY GEAR SOLUTIONS FOR NEW PARENTS

March 26, 2024 – FORT MILL, SC – In response to the dynamic and evolving needs of families today, Britax®, a pioneer in child safety technology, is excited to announce a recent update to its infant car seat, stroller, and travel system offerings. This update marks a significant milestone achieved in just one year. A testament to the brand's commitment to innovation, the brand has enhanced its portfolio to not only include advanced safety features and stylish designs but also seamless integration into the modern family’s daily routine. The introduction of new products, coupled with the phasing out of older models, helps to ensure that the Britax lineup remains at the forefront of quality and reliability.

“The decision to refresh our product range is rooted in Britax’s dedication to providing the first infant car seats with ClickTight installation technology, alongside convenient mobility solutions for new families,” said Katrina Fine, Senior Product Manager. “This evolution addresses the growing demand for baby gear that not only meets stringent safety standards but also fits seamlessly into the modern parenting lifestyle.” She continued, “As we introduce these new offerings, we are phasing out all B-Safe Gen2 infant car seats, as well as the B-Lively and B-Free strollers and travel systems, making room for innovation and continuous improvements.”

New Infant Car Seats:

- Britax Cypress™ Infant Car Seat with Alpine™ Base: Released in early Spring 2024 for $329.99. Cherish the journey together with the Cypress infant car seat and Alpine base. ClickTight® technology provides a simple installation in three easy steps: Open, Thread & Buckle, and Click it Closed. Double-knit mélange accents have a soft sheen and smooth finish. The SafeWash® cover is washer and dryer-friendly and naturally flame-retardant with no added FR chemicals. Cypress includes three padded inserts to help create a cozier and more customized fit. The Alpine base is equipped with a ReboundReduce™ stability bar to help minimize movement so you can travel with confidence.

- Britax Willow™ SC Infant Car Seat with Alpine™ Base: Released in Fall 2023 for $299.99. Travel with confidence with the Willow SC infant car seat. This travel car seat includes the Alpine base for secure attachment to your vehicle. Britax is the only brand with ClickTight® technology, so you know it can be installed securely. The RightSize™ system provides adjustment points at the hips, shoulders, and between the legs. The lightweight design makes transport a breeze, and the SpaceSaver™ design frees up backseat space.

- Britax Willow™ S Infant Car Seat with Alpine™ Base: Released in Summer 2023 for $249.99. Ride with peace of mind in the Willow S infant car seat. This rear-facing car seat includes the Alpine travel car seat base for added convenience. First ride jitters? Gone. The Willow S features ClickTight® technology, so you know it can be installed securely on the first ride and beyond. This 5-point harness car seat features a RightSize™ system that provides adjustment points at the hips, shoulders and between the legs.

New Modular Strollers:

- Britax Grove™ Modular Stroller: Released in Fall 2023 for $349.99. The Britax Grove modular stroller is built to elevate your everyday routine as a parent. With thoughtful extras like a stroller bumper bar for added comfort, an expandable canopy for more coverage, mesh windows for extra ventilation, and all-wheel suspension, you can easily customize this stroller. Made for children up to 50 pounds, this baby stroller features six different strolling positions, includes a washable CozyFit™ insert, and is compatible with select car seats.

- Britax Brook™+ Modular Stroller: Released in early Summer 2023 at $299.99. Find your own pace as a parent with the Britax Brook+ baby stroller. Featuring an ultra-lightweight frame and large cargo basket, this portable stroller provides easy transportation without sacrificing durability or storage space. The Brook+ travel stroller offers four ways to stroll with a reversible toddler seat that can pair with select infant car seats (sold separately).

New Travel Systems:

- Britax Willow Grove™ SC Baby Travel System: Released in Winter 2024 for $559.99. Make every moment effortless with the Willow Grove SC baby travel system. This system includes the Willow™ SC infant car seat, Alpine™ car seat base, and Grove™ modular stroller. The Willow SC features ClickTight® technology, so you know it can be installed securely. The RightSize™ system provides adjustment points at the hips, shoulders, and between the legs. When it's time to cruise, attach the car seat to the Grove baby stroller.

- Britax Willow Brook™ S+ Baby Travel System: Released in Summer 2023 for $469.99. Find your own pace as a parent with the Britax Willow Brook S+ baby travel system. This infant car seat and stroller combo includes the Willow™ S infant car seat, Alpine™ base, and Brook™ + modular toddler stroller. The Willow S is a rear-facing car seat with ClickTight® technology, so you know it can be installed securely on the first ride and beyond. The RightSize™ system provides adjustment points at the hips, shoulders and between the legs to help you find your baby's perfect fit from the start.

- Britax Willow Brook™ Travel System: Released in Spring 2023 for $399.99. Find your own pace as a parent with the Britax Willow Brook baby travel system. This infant car seat and stroller combo includes the Britax Willow™ car seat, Aspen™ car seat base, and Brook™ baby stroller. Britax is the only brand with ClickTight® technology, so you know it can be installed securely on the first ride and beyond. The RightSize™ system provides adjustment points at the hips, shoulders and between the legs to help you find the perfect fit from the start.

New Compatible Accessories:

The latest releases also include a variety of accessories designed to enhance the functionality and comfort of Britax products, helping parents tailor their travel systems to their unique needs. This new range of modular stroller and infant car seat accessories includes the Stroller Board, Zinnia™ Bassinet, Parent Tray, SafeWash® Insert, Bumper Bar, CozyFit™ Insert, Alpine™ Base, and Aspen™ Base.

This portfolio refresh demonstrates Britax's commitment to excellence in innovation and safety, offering families easy-to-use products that grow with their children. All of these new products are now available for purchase on us.britax.com and from participating retailers nationwide. For more information, you can refer to our helpful resources:

• Comparison Charts: Infant Car Seat Comparison Chart, Stroller Comparison Chart, and Travel System Comparison Chart

• Compatibility Charts: Infant Car Seat & Base Compatibility Chart, Infant Car Seat Compatibility Chart, Stroller Compatibility Chart, and Stroller Accessory Compatibility Chart

• Press Sheets: Willow Brook Press Sheet, Willow Brook Press Sheet, Willow Grove SC Press Sheet, Cypress Press Sheet
  

About Britax

Established in Britain in 1938, the Britax journey has been one of safety innovations – from pioneering adult seat belts to introducing our first child car seat in 1966. Since then, we have been guided by our steadfast mission of "Protecting What Matters Most," and we uphold this commitment by providing secure, comfortable, and easy-to-use child mobility solutions worldwide. We take pride in being a part of families' lives, knowing that our products not only help ensure safe travels but also create lasting memories. For a closer look, visit us.britax.com or follow the brand on Facebook (https://www.facebook.com/BritaxUS/) or Instagram (https://www.instagram.com/britaxus).