January 08, 2019 - Robert McCutcheon joins Britax Child Safety, Inc. as President of the Americas

Consumer goods veteran seeks to add new talent across product development and design, marketing, finance, supply chain and sales

Jan 08, 2019

Media Contacts

FORT MILL, S.C. – January 8, 2019: Britax Child Safety, Inc., U.S. manufacturer of car seats and a leader in child passenger safety technology, has named Robert McCutcheon as president and managing director of the Americas region. McCutcheon will lead Britax to strengthen its position as an innovator in car seat safety and stroller mobility, while adding fresh perspectives to the organization with new talent.

“As an experienced parent, Robert understands the importance of Britax’s role in keeping children secure and comfortable,” said Alexander Lacik, Britax CEO. “Robert has proven leadership in the growth of top consumer packaged goods companies and family brands. We’re confident his guidance will re-energize our focus on safety technology and bring new, innovative car seats and strollers to life.”

McCutcheon has more than 20 years of experience working at companies including Gillette/Proctor & Gamble and Conagra Brands, where he most recently served as president of the grocery and snacks division. McCutcheon earned an MBA from Duke University’s Fuqua School of Business and a bachelor’s degree in business from Arizona State University.

In his new role, McCutcheon will focus on growing Britax car seats & strollers and the BOB Gear line of jogging strollers in North and South America by building these great lines with differentiated product innovation and impactful brand building. To support those efforts, he is working to immediately fill more than 25 new roles in product development and design, marketing, finance, supply chain and sales.

“Britax serves the critical role of protecting children on the go; as a father of three, I understand there is nothing more important than keeping families safe,” McCutcheon said. “Our evolution as an organization includes expanding our roster of talented team members to bring innovative products and exciting safety technology to our consumers. I look forward to helping Britax fulfill our purpose of helping parents care for life’s most precious gifts, our children.”

Britax is an industry leader with a strong global presence for more than 70 years, with a focus on car seat innovations for the past 50 years. In 1996, Britax Child Safety, Inc. was established in the United States. In 2011, Britax expanded its product line by acquiring BOB Gear, a brand that delivers high-performance jogging strollers and stroller accessories. Through consistent progression of innovative solutions for both Britax and BOB Gear brands, the industry will continue to see safe, intuitive and effective products go to market from Britax Child Safety.

For more information about Britax, visit us.britax.com, or find Britax on Twitter, Facebook, Instagram, YouTube or Pinterest. For further information surrounding careers at Britax, visit LinkedIn.

About Britax Child Safety, Inc. (The Americas)

Premium car seat, stroller and accessories manufacturer, Britax tests and builds its infant through harness-to-booster line of car seats in the U.S.A. using U.S. and global components. Britax engineers its car seats to meet U.S. and Canadian Motor Vehicle Safety Standards and makes significant investments in advanced technology, research and development to deliver safe products families can depend on. In 2011, Britax expanded its product line by acquiring BOB Gear, a brand that delivers high-performance strollers and stroller accessories. Britax Child Safety, Inc. employs more than 200 people at its headquarters in Fort Mill, S.C.