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Privacy Policy
Last Revised: June 30, 2023
Britax Child Safety, Inc. ("Britax") is committed to protecting your privacy. This Privacy Policy explains what information Britax collects from you, how that Information is used or shared, and what choices you have in the process. Please carefully review this Privacy Policy before continuing to access our website.
If you are a California resident, please see our Privacy Statement and Disclosure for California Residents for disclosures applicable to you.
Please see “Key Terms”, below to learn the definitions of the capitalized terms used in this policy.
What Data we collect and why
We may collect the following information:
- Information provided by you, such as name, address, email address, telephone number, Social Security number, date of birth and/or age, ethnicity, employment information, and other personally identifying information. For example, we collect information from you when you create a user account or sign up for email updates; and information collected automatically as you navigate through our websites. Information collected automatically may include usage details, domain address, IP addresses, internet browser, operating system, your internet connection, browser type, date and time of your visit to our website, geographical area, referring URL, the equipment you use to access our website, and other information collected through cookies.
- Payment information, such as credit card number, credit card expiration date, cardholder name, card security code of credit card, bank name, routing number, account number, and account holder.
- Information provided by third parties.
- Information from publicly available resources.
Your Information may also be used to conduct business, such as:
- Log in / Account creation, with email verification
- Registration for Britax’s electronic newsletter
- Processing and fulfilling orders
- Use of financial, bank account, credit card or bank card information to process payments for orders
- Order and shipping confirmations
- Order or purchase follow-up, such as emailing you asking for your review of your recently purchased Britax product
- Sharing stories and photos you send us, with your consent
- Replying to an email from you
- Communicating with you in other ways, such as by mail or telephone
- Communicating with you for other purposes, such as changes to our website or policies, security updates, marketing communications, technical support, or requests for feedback
- To notify you in the event of a product recall or as otherwise permitted under federal law
- For any other purposes with your consent
- Britax also occasionally conducts online surveys to better understand the needs of visitors to our website.
Britax may use your email to send you marketing communications. Any customer who does not wish to receive email marketing communications from us may opt out by (1) changing their email preferences, or (2) clicking the applicable unsubscribe link below or in Britax or BOB Gear’s electronic newsletter.
Britax Unsubscribe: [Click Here]
BOB Gear Unsubscribe: [Click Here]
Sharing your Information
Britax discloses user information:
- To our subsidiaries and affiliates;
- To contractors, service providers, and other third parties we use to support our business, such as third-party shipping agents or financial institutions (such as credit card companies);
- To fulfill the purpose for which you provide it. For example, communicating with users who request to receive email communications;
- For any other purpose disclosed by us when you provide the Information; and
- With your consent.
Britax may also disclose Information when it has reason to believe that disclosure is necessary, such as: to identify, contact or facilitate legal action; to comply with laws, regulations, or obligations of a governmental or regulatory body; to facilitate the sale or transfer of any part of its business or assets, or the merger or acquisition by another entity; and to protect the rights of Britax or others.
Retention of your Information
The length of time we keep your Information depends on what it is and whether we have an ongoing business need to retain it, such as to comply with applicable legal, tax, or accounting requirements.
Our use of cookies and other tracking technologies
Britax uses cookies and beacons on this website. Cookies are small files placed on your computer (or other device) when you visit our website. These small pieces of data are read each time you return to our website, which allows us to remember your device and how you browsed the site (e.g., remembering your name and password, rather than having to re-enter them). We also use cookies to analyze our website traffic, provide social media features, and personalize content and ads. In addition, our website uses third-party cookies or tracking technologies, like Google Analytics, which help us improve our website content and user experience. Google Analytics collects standard log information through your browser, as well as information about visitor behavior
Linked Sites
Britax’s website may contain links to and from third-party and/or affiliates websites managed by persons, organizations or entities not controlled by Britax. A link from this website to any other site does not imply that Britax endorses or approves of other websites and or their content. These links are provided for reference and convenience when researching related products and/or activities, and Britax encourages you to review the privacy practices of those websites.
Site Security
We’re committed to protecting your Information. We have implemented reasonable measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Changes to the Privacy Policy
Britax periodically reviews its Privacy Policy and makes revisions from time to time. Please check back with us to stay informed about revisions to this Policy. The last revised date is at the top of this webpage.
Contact Information
If you have questions or concerns about the privacy of your Information when using the Britax website, please contact us by email at [email protected], or by mail at:
Britax Child Safety, Inc.
Online Privacy Policy
4140 Pleasant Road
Fort Mill, SC 29708
USA
Key Terms
“Britax” refers to Britax Child Safety, Inc., a US-based company located in Fort Mill, South Carolina that manufactures and distributes Britax products. This Privacy Policy does not apply to non-US affiliates. Always refer to the applicable privacy policy of the region in which you reside. “Information” mean data collected about you which may include personally identifiable information about you such as your name, address, phone number, date of birth, email address, username and password, products you may have purchased, product registration, support queries, comments on community forums, personally identifiable information you share with us on social media, and any medical information that you may share with us. Information also may include financial and bank account numbers, credit or bank card information, and unique identifiers, such as a government-issued Social Security number, driver’s license number, and passport number.
Notice at Collection and Privacy Policy for California Residents
Effective Date: July 1, 2020
Last Revised/Reviewed on: June 30, 2023
This Notice at Collection and Privacy Policy (“Privacy Disclosure”) explains how Britax Child Safety, Inc. and its subsidiaries and affiliates (“Company”, “us”, “our”, or “we”) collect, use, disclose, and/or retain personal information (“Information Practices”) subject to the California Consumer Privacy Act (“CCPA”). This Privacy Disclosure applies solely to California residents (“consumers” or “you”).
This Privacy Disclosure does not apply to information we collect in the context of a California individual’s interaction with us as a job applicant, employee, contractor, or other role within our Company. Please refer to our Workforce CCPA Disclosure.
Notice at Collection
The following notice identifies the categories of personal information to be collected from you and the purposes for which the personal information will be used, including whether that information is sold or shared.
General Personal Information
Categories of Personal Information | Purposes for Collection | Sold to Third Parties or Shared with Third Parties for Cross-Context Behavioral Advertising |
Identifiers: For example, a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers; and Internet or Other Similar Network Activity: For example, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement; and Geolocation Data: For example, information that can be used to determine a device’s physical location; and Commercial Information: For example, records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies; and Profile Data: For example, inferences drawn from personal information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. |
| We sell/share IP address, device type and characteristics, unique device identifiers. However, as noted below, we do not sell or share sensitive personal information. |
Personal Information Categories from Cal. Civ. Code § 1798.80(e): For example, a name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information; and Sensory or Surveillance Data: For example, recording consumer calls. Characteristics of CA or Federal Protected Classifications: For example, race, religion, national origin), age (40 and over), gender, sexual orientation, medical condition, ancestry, pregnancy (includes childbirth, breastfeeding and/or related medical conditions), familial status, disability, veteran status, or genetic information. |
| No |
We may collect the following categories of General Personal Information, as defined below, for legal or litigation purposes or with your consent:
- Professional or Employment-Related Information: For example, compensation, evaluations, performance reviews, personnel files and current and past job history; and
- Education Information (defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99)): Education records directly related to a student maintained by an education institution or party acting on its behalf, for example, non-public information that can be used to distinguish or trace an individual’s identity in relation to an educational institution either directly or indirectly through linkages with other information.
We do not collect the following categories of General Personal Information, as defined below:
- Biometric Information: For example, physiological, biological or behavioral characteristics, including an individual’s deoxyribonucleic acid (DNA), that can be used, singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information; or
Sensitive Personal Information
| Categories of Sensitive Personal Information | Purposes for Collection | Sold to or Shared with Third Parties for Cross-Context Behavioral Advertising |
| Social Security Number, Driver’s License, State Identification Card, or Passport Number;and Account log-in, financial account, debit card, or credit card number when provided with any required security or access code, password, or credentials allowing access to an account |
| No |
| Precise geolocation with your consent |
| We disclose this category to third parties with your consent. |
We do not collect the following categories of Sensitive Personal Information, as defined below, unless this information is provided to us or collected by us pursuant to a legal or regulatory purpose:
- Racial or ethnic origin, religious or philosophical beliefs, or union membership;
- Contents of a consumer’s mail, email, and text messages (unless we are the intended recipient of the communication);
- Genetic data;
- Biometric information for the purpose of unique identification;
- Health information; or
- Information concerning sex life or sexual orientation.
We will not collect additional categories of personal information without providing you a new Notice at Collection disclosing those categories.
Retention Periods
We retain information for different periods of time depending on the purposes for which we collect and use it. We will delete or de-identify information when it is no longer needed to fulfill the purposes listed for each category above unless a longer retention period is required to comply with applicable laws. There may be technical or other operational reasons where we are unable to fully delete or de-identify your information. Where this is the case, we will take reasonable measures to prevent further processing your information.
Notice of Sale and/or Share
Our use of tracking technologies may be considered a sale or sharing with third parties for cross-context behavioral advertising (e.g. targeted advertising) under California law. You can opt-out of being tracked by these third parties by clicking the Do Not Sell or Share My Personal Information link at the bottom of our website.
Please review our California Privacy Policy below.
California Privacy Policy
The purpose of this privacy policy is to provide you with a comprehensive description of our online and offline Information Practices. You have certain rights to control the use of your personal information. This privacy policy describes your rights as it relates to our Information Practices as your personal information and how you can exercise those rights.
The following table includes disclosures for the preceding 12 months of: categories of personal information we have collected about consumers, the categories we have disclosed for a business purpose, and categories of third parties with whom we shared the personal information during that period.
General Personal Information
Category | In the preceding 12 months this category was: | Business or Commercial Purpose for Collection & Disclosure | Categories of third parties to whom the information was disclosed | |
Collected | Disclosed | |||
Identifiers; Internet or Other similar Network Activity; Geolocation Data; Commercial Information, and Profile Data Personal Information | ☒ | ☒ |
|
|
We may collect the following categories of General Personal Information, as defined below, for legal or litigation purposes only with your consent:
- Professional or Employment-Related Information: For example, compensation, evaluations, performance reviews, personnel files and current and past job history; and
- Education Information (defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99))
We do not collect the following categories of General Personal Information, as defined below:
- Biometric Information
Sensitive Personal Information
We have collected and disclosed to marketing service providers the below Sensitive Personal Information, with your consent.
- Precise geolocation
The categories of third parties to whom the above Sensitive Personal Information was disclosed includes:
- Cloud storage providers
- Web analytics providers
- Web hosting service providers
- Help Desk service providers
- Cybersecurity service providers
We have collected, but have not disclosed the below categories of Sensitive Personal Information for purposes beyond the purposes specifically enumerated under CCPA in the last 12 months:
- Social Security Number, Driver’s License, State Identification Card, or Passport Number
- Account log-in, financial account, debit card, or credit card number when provided with any required security or access code, password, or credentials allowing access to an account
As a result, we do not offer a right to limit our use or disclosure of these categories of sensitive personal information.
We do not collect or disclose the following categories of Sensitive Personal Information unless this information is provided pursuant to a legal or regulatory purpose in which case such information may be shared with legal service providers, cloud storage providers, and cybersecurity service providers:
- Racial or ethnic origin, religious or philosophical beliefs, or union membership
- Contents of a consumer’s mail, email, and text messages (unless we are the intended recipient of the communication)
- Genetic data
- Biometric information for the purpose of unique identification
- Health information; or
- Information concerning sex life or sexual orientation.
The categories identified as collected above were collected from the following categories of sources:
- You directly
- Advertising networks
- Internet service providers
- Data analytics providers
- Government entities
- Operating systems and platforms
- Social networks
What We Sell to Third Parties or Share with Third Parties for Cross-Context Behavioral Advertising and Right to Opt-Out Personal Information
We have sold or shared with third parties for cross-context behavioral advertising personal information to third parties in the preceding 12 months as disclosed in the tables herein.
General Personal Information
Categories sold to third parties over the last 12 months | Categories of third parties to whom this category of personal information has been sold or shared |
Identifiers |
|
| Commercial Information |
|
| Internet or Other Similar Network Activity |
|
| Geolocation Data |
|
| Profile Data |
|
We do not sell or share for cross-context behavioral advertising personal information categories from: Cal. Civ. Code § 1798.80(e), characteristics of CA or Federal protected classifications, biometric information, sensory or surveillance data, professional or employment related information, or education information
The purpose of the notice of Right to Opt-Out is to inform you that as a California resident, you have the right to direct us to stop selling or sharing your personal information, which is called the “Right to Opt-Out.”
Britax does not sell the personal information of minors under 16 years of age without affirmative authorization.
You may exercise your Right to Opt-Out by:
(1) Submitting a request using the following webform,
(2) Submitting your request through an opt-preference signal (described further in the section titled “Opt-Out Preference Signals”), or
(3) Submitting a request by calling us at 1-888-427-4829 and listening for the California Consumer Privacy Act option in our main menu.
Your Right to Know
You have the right to request any of the following:
- the categories of personal information we have collected about you
- the categories of sources from which the personal information is collected
- the business or commercial purpose for collecting, selling, or sharing with third parties for cross context behavioral advertising (e.g. targeted advertising)
- the categories of third parties to whom we disclose personal information
- the specific pieces of personal information we have collected about you
You can do this through a verified consumer request. That process is described below in the section, “Submitting a Verified Consumer Request.”
Your Right to Request Correction of Inaccurate Personal Information
You have the right to request correction of inaccurate personal information maintained by us. We may request documentation from you to determine the accuracy of the information. If you provide us documentation either upon our request or through your own initiative, that documentation will only be used for the purpose of correcting your personal information and complying with our recordkeeping requirements. We may deny your request if we have previously denied your same request to correct an alleged inaccuracy in the past six (6) months, unless you provide new or additional documentation that the information at issue is inaccurate.
As an alternative to correction, we may delete the inaccurate information if it does not negatively impact you or if you consent to this deletion. We reserve the right to deny this request if allowed under law, or if we determine that the contested information is more likely than not accurate, based on the totality of circumstances. You can submit a correction request through a verified consumer request. That process is described below in the section, “Submitting a Verified Consumer Request.”
Your Right to Limit Use and Disclosure of Sensitive Personal Information
We do not use or disclose sensitive personal information for purposes other than those business purposes specifically enumerated under CCPA. As a result, we do not offer a right to limit our use or disclosure of these categories of sensitive personal information.
Your Right to Request Deletion of Your Personal Information
You have the right to request that we delete any of your personal information collected by us, subject to certain exceptions. You can do this through a verified consumer request. That process is described below in the section, “Submitting a Verified Consumer Request.”
There may be scenarios where we deny your deletion request. If that occurs, we will provide you with an explanation as to why we could not delete all or some of your personal information.
Submitting a Verified Consumer Request
You have the right to submit verified consumer requests to know information, to correct information, or for deletion.
The response to a request to know will provide all personal information collected and maintained about you since January 1, 2022, unless doing so proves impossible or would involve disproportionate effort. Please note that we are not required to provide personal information to you more than twice in a 12-month period. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
You can submit requests using the following webform or by calling us at 1-888-427-4829 and listening for the California Consumer Privacy Act option in our main menu.
If you submit a request that is not through one of these designated methods or is deficient in some manner unrelated to verification, we will provide you with information on how to submit the request or remedy any deficiencies.
Your request will be verified using information you provide as described on the webform. If you email us, you will be asked to provide the same information requested on the webform for verification purposes. Also, for a request to know via e-mail please indicate which requests you are making from the list provided in the webform.
Once we receive your verifiable consumer request, we will confirm receipt of the request within 10 business days describing our verification process. We will respond to your request within 45 calendar days, if we are able to verify your identity. Requests for deletion will require a separate confirmation that you want your information deleted.
Requests to Know or Delete for Child Under the Age of 13: We may collect information pertaining to children under the age of 13 from a parent or guardian in certain circumstances. The parent or guardian may make requests to know or delete for the information they provided. If submitting such a request, please be prepared to submit a signed affidavit or other reasonably requested documentation to demonstrate the relationship.
Using an Authorized Agent to Submit a Request
Only you, or a natural person or a business entity registered with the Secretary of State to conduct business in California that you have authorized to act on your behalf, may make a verifiable consumer request related to your personal information or a request to opt-out. You may also make a verifiable consumer request or a request to opt-out on behalf of your minor child. If you use an authorized agent, you may provide a power of attorney executed pursuant to California Probate Code sections 4000 to 4465. If a power of attorney that meets those provisions is not submitted, you will be required to provide the authorized agent signed permission to submit a request, verify your identity directly with us, and directly confirm with us that you provided the authorized agent permission to submit the request.
If you are an authorized agent making a request you need to do the following:
- e-mail to [email protected] a copy of a power of attorney provided to you by the consumer pursuant to Probate Code sections 4000 to 4465; or
- e-mail to [email protected] proof of signed permission along with a copy of your ID and have the consumer direct confirm with us that they provided you permission to submit the request by sending an e-mail to [email protected]
Opt-Out Preference Signals
Our use of tracking technologies may be considered a sale/sharing under California law. You can opt-out of being tracked by these third parties by clicking the “Do No Sell or Share My Personal Information Link” at the bottom of the homepage of our website or by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC) (on the browsers and/or browser extensions that support such a signal). Your request to opt-out of sale/sharing will be linked to your browser identifier only and not linked to any account information because the connection between your browser and the account is not known to us. Because the signal is browser-specific, you will need to broadcast subsequent signals if you are accessing our website through different online devices (e.g., computers, smartphones, tablets).
Your Right to Non-Discrimination for the Exercise of a Privacy Right
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
- Deny you goods or services.
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide you a different level or quality of goods or services.
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
Other California Privacy Rights
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please call us at 1-888-427-4829 and listen for the California Consumer Privacy Act option in our main menu.
Britax responds to Do Not Sell Opt-Out requests as disclosed in the section “What we Sell and Right to Opt-Out.” Otherwise, Britax does not respond to Web browser “do not track” signals or other mechanisms.
Other parties may collect personally identifiable information about your activities over time and across different Web sites when a consumer uses our Web site or service.
Changes to Our Privacy Notice
Britax reserves the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on the Website and update the notice’s effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.
Contact for More Information
If you have any questions or comments about this notice, the ways in which we collect and use your information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:
Toll-Free: 1-888-427-4829 and listen for the California Consumer Privacy Act option in our main menu.
Mailing address:
Britax Child Safety, Inc.
ATTN: California Privacy
4140 Pleasant Road
Fort Mill, South Carolina 29708